VEGAS.com Assumes Operations of Mexico Travel Website, Mexico.com, In Joint Venture

VEGAS.com Assumes Operations of Mexico Travel Website, Mexico.com, In Joint
Venture

LAS VEGAS, March 31 /PRNewswire/ -- In a deal announced today, VEGAS.com,
the #1 city site in the world, has entered into a joint venture with
Mexico.com to run the site's operations and marketing with the intention of
bolstering tourism to Mexico. The new Mexico travel site launched March 31
and features air-hotel packages, hotels, cruises, tours and attractions and
will provide expert content and advice for travelers.
More than 13 million U.S. travelers visited Mexico in 2007 according to
Mexico's Tourism Board.
"As a top leisure destination for Americans, we want to make sure that
Mexico.com offers consumers the most fulfilling experience and accurate
information," said Howard Lefkowitz, VEGAS.com President. "We're going to
bring the expertise, technology and attention to the customer that we've
mastered in Vegas to Mexico.com. And while this is a terrific opportunity for
expansion, we'll keep our focus squarely on the ball in Las Vegas as we work
toward developing these new market opportunities within the multiple
destination cities in Mexico."
With spots ideal for families, golfers, honeymooners, divers, sunbathers
and history buffs, Mexico as a destination attracts a wide array of travelers.
Some of the more popular Mexico vacation destinations include Cancun, Cozumel,
Puerto Vallarta, Riviera Maya, Cabo San Lucas and Acapulco plus a range of
other areas to explore.
"VEGAS.com has an outstanding track record with us," said Travis Christ,
US Airways Vice President of Marketing. "We've worked with VEGAS.com for a
long time and have seen significant growth as a result of our partnership. US
Airways is already one of the largest carriers from the United States to
Mexico, and we know that our market share will only increase when VEGAS.com
does for Mexico what it did for Las Vegas."
VEGAS.com will take its superior local platform, technical expertise,
marketing savvy and bilingual expertise running www.espanol.vegas.com and will
apply it to Mexico.com's platform and offerings, bringing a completely new
online experience to visitors who are interested in traveling to Mexico.
"This is an outstanding partnership," said Rami Schwartz, founder of
Mexico.com, who will remain active in the company as a member of the Board.
"VEGAS.com's expertise and success has been an inspiration to all of the local
destination sites around the world, and we're thrilled to be in business with
them to bring their proven platform to Mexico. This has been a labor of love
for me, and it's wonderful to be involved as we take the site to the next
level."
VEGAS.com's platform and efforts are supported by 500 staff members,
including bi-lingual customer service 24/7 in English and Spanish and
award-winning marketing and technical teams.
About www.VEGAS.com
VEGAS.com is the largest city destination travel website in the world with
extensive, constantly updated information and a full range of travel products
including hotel rooms, air-hotel packages, show tickets, tours and golf. A
state-of-the-art contact center provides customer support, expert information
and sales 24 hours a day, 7 days a week, 365 days a year to complement the
information on www.VEGAS.com and www.espanol.Vegas.com. VEGAS.com, through its
Casino Travel & Tours unit, operates retail and concierge desks at more than
70 locations including the Palms, Paris, Harrah's, Bally's, Mandalay Bay,
Excalibur, New York-New York, Luxor and more. The company also offers a
variety of excursions including city tours, the Hoover Dam and the Grand
Canyon. VEGAS.com is a member of the Greenspun Family of Companies, privately
owned and operating in Southern Nevada for more than 60 years.
About www.Mexico.com
Mexico.com, the leading Mexican Internet portal, with more than a decade
focusing on the Mexican and Mexican-American community, was founded by Rami
Schwartz, a renowned journalist and entrepreneur from Mexico City.
SOURCE VEGAS.com

Pamela Johnston, Pamela@pjinc.net, or Amanda Deveaux, Amanda@pjinc.net,
+1-212-629-8445