3LCD Projectors Lead Industry in Lens Shift Capabilities for Ultimate Installation...

3LCD Projectors Lead Industry in Lens Shift Capabilities for Ultimate
Installation Flexibility
Leading Projector Experts Discuss Critically Important Projector Feature

LOS ANGELES, March 31 /PRNewswire/ -- 3LCD technology, the world's leading
projection technology for 19 consecutive years, gives integrators and
end-users true installation flexibility for any projector environment. Art
Feierman from ProjectorReviews.com and Scott Wilkinson from UltimateAVmag.com
shared their insights on the impact of lens shift in a projector, in addition
to how it influences projector installations and the viewing experience.
Art Feierman, founder and editor, ProjectorReviews.com
(http://www.projectorreviews.com):
"It should come as no surprise that in the home theater projector segment,
projectors using 3LCD technology dominate actual sales. For many, lens shift
is every bit as important as differences in brightness, color accuracy, or
shadow detail. Nearly all 3LCD home theater projectors offer lens shift,
while lens shift is rare with competing technologies. Lens shift, especially
when combined with the wide range zoom lenses found on all 3LCD home
projectors, offer buyers exceptional placement flexibility.
Projectors without lens shift, essentially must be ceiling mounted. The
downsides of ceiling mounting discourages many consumers -- it's a harder
installation, usually requiring more cabling, definitely more labor, and,
often results in the projector being directly over your head. Saving on
installation costs also means many can afford to spend the savings on choosing
an even better performing projector."
Scott Wilkinson, editor, UltimateAVmag.com (http://www.ultimateavmag.com):
"Two-piece projection systems are unique in the consumer-electronics
market, requiring more careful configuration than any other type of display.
In particular, the image from a projector must be manually aligned with the
screen. One projector feature critical to this process is called lens shift,
which moves the lens -- and thus the image -- up or down and, in some cases,
right or left. If a projector has lens shift, it can be placed in a wide
range of locations and still have its image aligned with the screen. Without
lens shift, a projector's placement is very inflexible, making image alignment
much more difficult."
Lens Shift Capabilities Offer:
-- Greatest installation flexibility in any room
-- Unchanged image quality even when not aligned directly in front of the
screen
-- Cost and time savings for integrators and end-users

"3LCD technology leads in the professional A/V and home theater categories
due to the reliability and color performance of our projectors; in addition to
the widest lens shift range in the industry," said Tim Anderson, senior
marketing manager, 3LCD Technology. "3LCD manufacturing partners understand
the importance of lens shift and more than 100 of their projectors feature
this capability for effortless installation and image alignment in any room."
There are dozens of 3LCD projectors with horizontal and vertical lens
shift. A few recently introduced 1080p models include:
-- Epson Pro Cinema 1080, 1080UB and Home Cinema 1080 and 1080UB
-- Mitsubishi HC4900, HC4900W and HC6000
-- Sanyo PLV-HD100, PLV-HD150 and PLV-Z2000

The latest reviews of 3LCD projectors featuring lens shift are available
at 3LCD.com.
About 3LCD Technology
3LCD is the world's leading projection technology, delivering unbelievably
bright and natural color, amazing detail and road-tested reliability. Using
an advanced, 3-chip optical engine, 3LCD offers full-time color for brilliant
quality images without the possibility of color break-up. 3LCD is based on
LCD technology, which is used by leading manufacturers worldwide for the
ultimate viewing experience in flat panel TVs and projectors. To find out why
more users choose 3LCD than all other projection technologies combined and to
get the latest list of leading companies offering 3LCD technology in their
products, visit the 3LCD website at http://www.3LCD.com
SOURCE 3LCD Technology

Molly Mulloy, +1-415-369-8105, Molly.Mulloy@zenogroup.com, or Nick Mendoza,
+1-310-566-3984, Nick.Mendoza@zenogroup.com, both of Zeno Group for 3LCD
Technology