Hispanics Are the Largest Minority in the US with Purchasing Power Projected to Exceed...

Hispanics Are the Largest Minority in the US with Purchasing Power Projected to Exceed 12 Trillion by 2012

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c87257) has announced the
addition of "Hispanics and Beverages in the United States 2008" to
their offering.

Hispanics are the largest minority in the US, with purchasing
power projected to exceed $1.2 trillion by 2012. This report provides
industry stakeholders with information they need to assess growth
opportunities and segregate target consumers by the level of
acculturation.

Analysis includes:

- The key Hispanic subgroups carrying growth potential in the
market

- How Hispanic household income determines shopping habits and
choice of retail channels

- How marketers can expand their Hispanic consumer base

- How level of acculturation influence purchase behaviour

- The influence of country of origin on beverage choices

- Hispanics' preference for certain non-alcoholic beverages

- Role of bilingual packaging in driving sales

This report examines consumption of beverages by Hispanics,
comparing use of beverages by Hispanics against the general
population. In addition, it examines differences within the Hispanic
population according to relevant demographic variables, including
nativity (whether native-born or immigrants), language spoken at home,
heritage, household income, and region of residence. In addition, for
questions that are asked about household consumption, the influence of
children in the household is examined. For individual consumption,
differences between men and women are considered.

Contents:

Scope and Themes

What you need to know

Definition

Data sources

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Hispanics can provide growth--even in high-penetration beverages

Value and convenience determine Hispanics' retail outlet choices
for buying non-alcoholic beverages

Diversity among Hispanics calls for local marketing strategies

Acculturation and retro-acculturation--large factor in
communicating with Hispanics

Language remains a barrier between Hispanic consumers and
marketers

Hispanics present growth potential in fruit juice category

Hispanics continue to drive growth in whole milk category

Coffee remains the favourite hot beverage for Hispanics

Hispanics--ideal target population for regular carbonated
beverages

Sports and energy drinks--the biggest growth potential from
Hispanic consumers

Hispanics continue to prefer imported beer over domestic beer

Hispanic wine consumption differs greatly by demographics

Targeting specific Hispanic demographics--key to increasing
penetration

Language can be a barrier to new product trials

An Overview

The Hispanic population--the fastest-growing minority group; the
growth in numbers presents an opportunity for the beverage market

Figure 1: Population, by race and Hispanic origin, 2003-13

Age distribution among Hispanic population bodes well for future
growth in the beverage market

Figure 2: Young adults aged 18-34, by Hispanic origin, 2003-13

Figure 3: Incidence of drinking sports and energy drinks, by
ethnicity, May 2006-June 2007

Income

Low median income underscores the importance of price promotion
and value beverage shopping

Figure 4: Labour force participation, by Hispanic origin, 2005

Figure 5: Median household income, by race and Hispanic origin,
2006

Due to the low household income, Hispanics are likely to gravitate
towards value shopping

Figure 6: Choice of retail outlets to purchase beverages, January
2008

This underscores the importance of price promotions to attract
Hispanic consumers to the beverage aisle

Figure 7: Important considerations in purchasing non-alcoholic
beverages, January 2008

Hispanics have high collective purchasing power; reaching a larger
base of consumers is crucial for growth

Figure 8: Hispanic disposable income, 1990-2012

Expand consumer base to tap into collective purchasing power

Hispanics exhibits higher growth in spending on non-alcoholic
beverages, compared to non-Hispanics

Figure 9: Per capita expenditures on dairy, non-alcoholic
beverages and alcoholic beverages, by Hispanic origin, 2005 and 2006

Country of Origin and Nativity

Figure 10: Hispanics, by country of origin/heritage, 2006

Figure 11: Consumption of wine by Hispanics, by heritage, May
2006-June 2007

Nativity creates difference in beverage preferences and purchase
behaviour

Native-born Hispanics are likely to mirror beverage preferences
and purchase behaviour close to the general population

Figure 12: Native-born/foreign-born Hispanics, by country of
origin/heritage, 2006

The Hispanic Household

Hispanics' above-average households will help drive growth in
non-alcoholic beverages

Figure 13: Households, by presence of children and Hispanic
origin, 2006

Figure 5: Average household size, by Hispanic origin/race of
householder, 2001 and 2006

Figure 14: Households, by number of persons in the
household--Hispanics vs. non-Hispanics 2006

And more.....

For more information visit
http://www.researchandmarkets.com/reports/c87257

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980

Copyright Business Wire 2008