Nokia Adds MOTOR TREND(R), AUTOMOBILE(R) Magazine to Media Network

ESPOO, Finland, March 31 /PRNewswire-FirstCall/ -- Nokia (NYSE: NOK)
today announced that SOURCE INTERLINK MEDIA(TM), a leading vertically
integrated magazine publisher with more than 75 titles, has joined the global
Nokia Media Network, a mobile advertising network comprised of blue-chip
publishers, Tier 1 mobile operators and Nokia media properties. The Nokia
Media Network's wide reach of a global mobile audience is yielding
click-through rates averaging 10 percent in certain channels.
The collaboration will incorporate SOURCE INTERLINK MEDIA's(TM) mobile
Web properties, including MOTOR TREND(R) and AUTOMOBILE(R) Magazine, into the
Nokia Media Network, which allows advertisers to place ads on high-quality
publisher and operator mobile Web pages, as well as Nokia properties,
representing a reach of more than 100 million mobile consumers around the
globe. SOURCE INTERLINK MEDIA's(TM) magazine publications reach more than 80
million readers each month.
"We are pleased to be able to offer our advertisers this ability to reach
a wider audience on the most personal of mediums, the mobile handset," said
Sean Holzman, president of SOURCE INTERLINK MEDIA's(TM) Enterprises Division.
"Our readers represent a population that is active and constantly on the go,
so reaching them via their mobile phone simply makes sense."
"The Automotive Channel in the Nokia Media Network is already a top
destination for our auto advertisers," said Vice President and Head of Nokia
Interactive Mike Baker. "Adding these leading automotive publications to our
network will enhance our ability to target mobile consumers who are auto
aficionados or in the market for a new car. We are pleased to have quality
publishers like SOURCE INTERLINK MEDIA(TM) as part of the Nokia Media
Network."
Nokia Interactive was formed when Nokia acquired mobile advertising
leader, Enpocket, in October 2007. Nokia provides mobile advertising on its
Nokia Media Network and award-winning mobile marketing services to top brand
advertisers like Hyundai and Land Rover.
About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We make a
wide range of mobile devices with services and software that enable people to
experience music, navigation, video, television, imaging, games, business
mobility and more. Developing and growing our offering of consumer Internet
services, as well as our enterprise solutions and software, is a key area of
focus. We also provide equipment, solutions and services for communications
networks through Nokia Siemens Networks.
http://www.nokia.com
SOURCE Nokia Corporation

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