SaltWorks, Inc. Advises Table Salt Alternatives

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Mon Mar 31, 2008 8:30am EDT

Health risks of refined salt prompt consumers, food industry to consider
benefits of natural sea salt

    WOODINVILLE, Wash., March 31 /PRNewswire/ -- No one would knowingly
sprinkle chemicals over a dinner plate - yet that's exactly what millions of
Americans unwittingly do every day when they choose to season their food with
refined table salt, says Mark Zoske, co-founder of SaltWorks, Inc.
(http://www.seasalt.com), the world's leading supplier of gourmet sea salt.
Accordingly, Zoske is appealing to the food industry to halt its use of
refined table salt.
    "Refined salt is a chemical. Natural sea salt is gourmet food. It's just
that simple," Zoske explained. "SaltWorks sea salts are carefully harvested by
skilled salt farmers. Refined salts are manufactured in a chemical factory by
scientists."
    That is precisely why table salt is such a health threat. Refined, or
table, salts are 99.9% sodium chloride, their naturally occurring minerals and
trace elements stripped away during the lengthy refining process.
Manufacturers then sell the trace elements separately to maximize profits. The
remaining sodium chloride is then heat blasted, bleached white, pumped up with
chemicals like aluminum and other anti-caking agents and packaged for
consumers as a seasoning - a "seasoning" that burdens the kidneys and adrenal
glands, depletes calcium and interferes with the body's ability to absorb
other essential nutrients. Low-sodium salt is even worse: Removing sodium from
refined table salt forces refineries to add more chemicals just to simulate
the taste of salt.
    In stark contrast, pure, unrefined salt - like the new Pure Ocean line of
sea salts SaltWorks has developed - contains up to 80 trace elements and
minerals like zinc, iron, calcium, sulfur and magnesium, all essential to
healthy bodily functions. Pure Ocean, along with every other line of salts
available at SeaSalt.com, is still made the traditional way, by evaporating
clean seawater in the sun and wind. To ensure his company's all-natural
guarantee is upheld, Zoske personally inspects every family farm and village
hand-harvesting the salt SaltWorks imports.
    "Consumers deserve healthier ingredients in their food," stated Naomi
Novotny, SaltWorks co-founder. "If more people knew the truth about table
salt, I believe it would quickly go the way of trans fats. SaltWorks is urging
everyone involved in the food industry - restaurants, grocery stores, food
manufacturers, etc. - to stop needlessly exposing consumers to the adverse
health effects of the chemical known as refined table salt. We're just asking
everyone to season responsibly."
    About SaltWorks, Inc.
    SaltWorks is America's gourmet sea salt company, offering the world's
finest brands of sea salt, including Artisan Salt Company, Fusion, Le Tresor
and Pure Ocean. The company stocks over two million pounds of sea salt in 50
different varieties. SaltWorks prides itself on its approach to the sea salt
business, focusing on traditional harvesting methods, sustainability, natural
processes and quality. To learn more, visit http://www.seasalt.com.
    Contact:
    Naomi Novotny
    SaltWorks, Inc.
    800-353-7258
    naomi@seasalt.com
    http://www.seasalt.com


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SOURCE  SaltWorks, Inc.

Naomi Novotny of SaltWorks, Inc., +1-800-353-7258, naomi@seasalt.com
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