Jose Antonio Rodriguez Appointed New CEO of Digicel El Salvador

SAN SALVADOR, EL SALVADOR, Mar 31 (MARKET WIRE) --
Digicel, the largest mobile operator in the Caribbean and new entrant to the
Central American market, today announced that Jose Antonio Rodriguez is the
newly
appointed CEO for Digicel El Salvador. In addition to the new CEO
appointment, Luis La Rocca, the former El Salvador CEO, has been promoted to
Vice President of Business Development for Digicel Central America, spearheading
Digicel's expansion across the region.

Jose Antonio Rodriguez, a native El Salvadorian, has more than 10 years of
telecommunications industry experience. He joins Digicel El Salvador
havingformerly served as Country Manager of Telefonica El Salvador. Rodriguez
will
leverage his vast telecommunications expertise to drive Digicel's continued
growth
in El Salvador.

"Digicel is pleased to appoint Jose Antonio Rodriguez to the role of CEO
Digicel El Salvador. Given Jose's excellent track record, we are confident he
will
foster the continued growth of Digicel's El Salvador operation at the
phenomenal rate we have seen in recent months," said Kevin White, COO of
Digicel Group Ltd.

Since its official El Salvador launch last year, Digicel has increased its
El
Salvadorian subscriber base threefold and grown its market share from five
percent to more than 18 percent, successfully competing with the other mobile
providers in the market.

As Vice President of Business Development for Digicel Central America,
LuisLa Rocca will be responsible for leading Digicel's expansion efforts
acrossthe region, and will be actively involved in the bidding team for the
imminent license auction in Panama for which Digicel has prequalified. La
Rocca previously held a similar position with BellSouth where he led that
company's expansion into Panama, Nicaragua and Guatemala. Prior to this
appointment, La Rocca led Digicel's entry into the El Salvador market through an
acquisition in October 2006 and the subsequent brand launch in April 2007.

"We are pleased to promote Luis to the role of VP of Business Development
for Digicel
Central America," said Donal O'Shaughnessy, CEO of Digicel Central America.
"With
a recent license in Honduras and even more opportunities for new licenses
ahead, this is a very exciting time for Digicel in Central America. Digicel
is entering into this next phase of growth with solid management teams in
place to execute against our aggressive business goals."

Jose Antonio Rodriguez's past experiences include the positions of both
Marketing Director and Commercial Director for Telefonica's El Salvador
andGuatemala operations. Prior to Telefonica he held senior management positions
at
Telecommunicaciones de America SA de CV (TELECAM) and at GBM of El Salvador,
SA de CV, an IBM Alliance company. Rodriguez graduated in Computer
Engineering from the Tulane University in New Orleans, USA and earned an MBA
from the Pontificia Catholic University of Chile.

With an investment of US$190 million, Digicel has dramatically expanded
itsoperations in El Salvador in the last year to offer a first class service.
The
company increased its population network coverage by 20 percent in just six
months, achieving 95 percent coverage to reach communities previously
underserved by
competitors. Digicel El Salvador directly employs 487 people and has 464
independently managed retails stores nationwide.

Digicel Central America Holdings Limited is a sister company to Digicel
Group
Limited and Digicel South Pacific Limited.

About Digicel

Since its launch in 2001, Digicel has become the fastest growing wireless
telecommunications operator in the Caribbean. After seven years, Digicel
isrenowned for competitive rates, unbeatable coverage, superior customer care, a
wide variety of products and services, and state-of-the-art handsets. It is the
largest
GSM operator in the region.

By offering innovative wireless services and community support, Digicel
hasbecome a leading brand in the Caribbean and has placed the region at the
cutting edge of wireless communications.

Digicel is incorporated in Bermuda and has operations in twenty three
markets
including Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire,
Curacao,
The Cayman Islands, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe,
Guyana, Haiti, Jamaica, Martinique, St Kitts & Nevis, St. Lucia, St. Vincent &
the Grenadines, Suriname, Trinidad & Tobago and Turks & Caicos. Digicel also
has a license in the British Virgin Islands and coverage in St. Martin and St.
Barths.

The company is the lead sponsor of Caribbean sports teams including the West
Indies Cricket Team, Special Olympics teams across the Caribbean and is title
sponsor of the Digicel Caribbean Football Union Cup, which involves over 30
Caribbean countries and is an important qualifier towards the CONCACAF Gold Cup.
Visit www.digicelgroup.com for more information on Digicel.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=727274

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=726125

Contact:
Maureen Rabbitt
Digicel
T: +1 (876) 361 2852
Maureen.Rabbitt@digicelgroup.com

Dacrie Brooks
Cohn & Wolfe for Digicel
T: +1 (212) 798-9804 (New York)
Dacrie_Brooks@nyc.cohnwolfe.com

Copyright 2008, Market Wire, All rights reserved.

-0-