ASI's National Kidney Foundation Pro Bono Fundraising Campaign Concludes
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ALEXANDRIA, VA, Mar 31 (MARKET WIRE) --
Advanced Solutions International (ASI), the leading global provider of .Net
software for associations and non-profits, today announced that the company has
successfully completed the National Kidney Foundation's first social media-based
donation campaign. Through a pro bono company initiative called ASI Cares,
employees identified the National Kidney Foundation as a cause they believed
in strongly and took it upon themselves to create, manage and execute the
campaign.
ASI created and launched their National Kidney Foundation donation
campaignin 72 hours. The 29-day campaign started with 128 participants, and
ASI's
social media technology organically doubled the reach to 256 donors. The
National Kidney Foundation's fundraising campaign was run entirely over
theInternet, incurring no postage or materials costs for pledge forms, permits,
property rental fees, tax recites or mailers, and enabling complete
participation
directly from personal computers.
"ASI has taken it in their hands to create and drive a donation campaign for
us,
and founder Bob Alves' personal contribution of time, staff and money has
been very much appreciated," said Stephen Bajardi, Chief Operating Officer at
National Kidney Foundation. "This will directly address our mission to save
lives
through prevention, treatment, and transplant availability."
"When the family of one of our key team members was tragically affected by
kidney disease, we wanted to show our support by helping the National Kidney
Foundation," said Bob Alves, Chairman and CEO of ASI. "I'm proud of each of
our employees who reached out to their personal networks to show support for
their colleague, as well as the estimated quarter of the U.S. population
impacted by this terrible disease."
The National Kidney Foundation campaign, which started December 12, 2007 and
concluded January 11, 2008, was headed by the company's fundraising product
manager,
Sarah Hoddinott. The National Kidney Foundation ASI Cares campaign was inspired
by the family struggle of one of ASI's executive leaders, who is persevering
through a second kidney transplant, and its success was the result of an
effort put forth by ASI employees worldwide.
About the National Kidney Foundation
The National Kidney Foundation, Inc., a major voluntary health organization,
seeks to prevent kidney and urinary tract diseases, improve the health and
well-being of individuals and families affected by these diseases, and increase
the availability of all organs for transplantation. For more information visit
www.kidney.org.
About ASI
Advanced Solutions International (ASI) is the leading global provider of
software for associations and non-profits, serving the industry since
1991.The company's premier product, iMIS, is the only complete, upgradeable,
web-based,
not-for-profit business software system. iMIS has served nearly 3000 customers
worldwide. ASI distributes its solutions through a direct sales force and a
global network of local solution providers backed by award-winning technical
support. The company employs more than 200, with offices in the U.S., U.K.,
Canada and Australia. To learn more visit www.advsol.com.
Contact:
March Communications
One Broadway, 14th Floor
Kendall Square
Cambridge, MA 02142
Eric Seymour / Liz Caradonna
(617) 475-1564 / 1575
Email Contact / Email Contact
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