American Technology to Debut New LRAD-X(R) AHD Product Line at ISC West 2008

SAN DIEGO, CA, Mar 31 (MARKET WIRE) --
American Technology Corporation (ATC) (NASDAQ: ATCO), the company that created
the acoustic hailing and warning device (AHD) market with directed sound
products
and technologies for commercial and military security, announced today that
the new generation of its proprietary LRAD(R) product line, LRAD-X(R), will be
on
display at ISC West, April 2 - 4, 2008 in Las Vegas. Rated by industry
professionalsas the best security event in the nation, more than 26,000 security
professionals
from around the world are expected to attend ISC West 2008. ISC West features
the latest security products, services, and cutting-edge technologies from over
1,000
exhibiting companies. Selected LRAD and LRAD-X products will be featured in
ATC's Booth #38008.

The new LRAD-X products use directionality and focused acoustic output to
clearly transmit critical information, instructions and warnings well beyond
500 meters. The LRAD-X product line can be manually operated or integrated
into a remotely controlled security network's command and control center.
Through the use of powerful voice commands and deterrent tones, large safety
zones
can be created while determining the intent and influencing the behavior of
an intruder.

The following comprise ATC's new LRAD-X product line:

LRAD 1000X(R) was selected by the U.S. Navy as its AHD for Block 0 of the
Shipboard Protection System. LRAD 1000X can be manually operated to
providelong distance hailing and warning with highly intelligible communication.
For LRAD 1000X
information and specifications, please go to:
http://www.atcsd.com/pdf/Product-Sheet-LRAD-1000X-Security.pdf

LRAD 500X(R) was chosen by the U.S. Navy and U.S. Army as their AHD for
small
vessels and vehicles. LRAD 500X is lightweight and can be easily transported to
provide security personnel long-range communications and a highly effective
hailing and warning capability where needed. For LRAD 500X information and
specifications, please go to:
http://www.atcsd.com/pdf/Product-Sheet-LRAD-500X-Security.pdf

LRAD 100X(R) is the newest member of the LRAD-X product line and is designed
for use in a variety of mass notification and commercial security applications.
LRAD 100X features a fully integrated camera/speaker solution ideally suited for
short-range perimeter security. LRAD 100X adds highly intelligible
sound/communication resources into traditional camera-based security networks in
an
integrated package. For LRAD 100X information and specifications, please go
to: http://www.atcsd.com/pdf/Product-Sheet-LRAD-100X.pdf

LRAD RX(R) is ATC's prescription for remotely controlled security,
enablingsystem operators to detect and communicate with an intruder over long
distances. LRAD RX features a LRAD 1000X emitter head, integrated camera,
high-intensity searchlight (optional) and ATC's own robust, IP-addressable full
pan and
tilt drive for precise aiming and tracking. LRAD RX can also be integrated
with radar to provide automated intruder alerts. Because of its automated
capabilities, LRAD RX reduces manpower and false alarms while providing a
highly effective, cost-effective security solution. For LRAD RX information,
please go to: http://www.atcsd.com/site/content/view/191/29/

"We have totally redesigned our LRAD product line, improving its
performance,
reliability and output," commented Tom Brown, president and CEO of American
Technology. "Built to meet demanding military specifications, we are now
pleased
to offer our LRAD-X product series to the commercial security industry as an
enhancement to traditional security offerings."

"Our LRAD-X products are the industry's loudest, most intelligible line of
directed AHDs, and feature rugged, weather-proof construction and enhanced
voice,
tone and frequency response," Brown added. "LRAD-X is the only fully integrated
commercial solution available today that uses directed sound effectively to
assist in securing perimeters, critical infrastructure and other valuable
assets."

About American Technology Corporation

American Technology Corporation is Shaping the Future of Sound(R) by
providing directed audio solutions that place clear, highly intelligible sound
exactly
where needed. ATC's Long Range Acoustic Device (LRAD(R)), HyperSonic(R) Sound,
and
NeoPlanar(R) product lines make up the core of an expanding portfolio of
directed sound products and technologies. For more information about ATC and
its directed sound solutions please visit the company's web site at
www.atcsd.com.

Safe Harbor statement under the Private Securities Litigation Reform Act
of1995: Except for historical information contained herein, the matters
discussed
are forward-looking statements within the meaning of Section 21E of the
Securities Exchange Act. You should not place undue reliance on these
statements. We base these statements on particular assumptions that we have
made in light of our industry experience, the stage of product and market
development as well as our perception of historical trends, current market
conditions, current economic data, expected future developments and other
factors that we believe are appropriate under the circumstances. These
statements
involve risks and uncertainties that could cause actual results to differ
materially from those suggested in the forward-looking statements, including but
not
limited to, the performance of our management team, market acceptance of our
directed sound technologies and products, entry of competitors, the possibility
our
intellectual property protections will not prevent others from marketing
products
similar to or competitive with our products, potential technical or
manufacturing
difficulties that could delay product deliveries or increase warranty costs,
and other risks identified and discussed in our filings with the Securities and
ExchangeCommission. These forward-looking statements are based on information
and
management's expectations as of the date hereof. Future results may differ
materially from our current expectations. For more information regarding other
potential risks and uncertainties, see the "Risk Factors" section of the
company's Form 10-K for the fiscal year ended September 30, 2007 and Form
10-Q for the quarter ended December 31, 2007. American Technology Corporation
disclaims any intent or obligation to update those forward-looking statements,
except as otherwise specifically stated.

FOR FURTHER INFORMATION CONTACT:
Investor Relations:
Robert Putnam
(858) 676-0519
Email Contact

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