Tizra Beats Sales Goals Following Product Debut
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Signings with The New York Botanical Garden Press, The Federation
Press and others validate Tizra's publisher-friendly approach to ebook
sales
PROVIDENCE, R.I.--(Business Wire)--
Since the first public demo of the new Tizra(TM) Agile PDF online
book platform in February, Tizra has exceeded sales goals and begun
active collaboration with major partners including Quebecor World.
In the past two weeks, Tizra announced signings with two
prestigious book publishers: The New York Botanical Garden Press, one
of the largest and most highly regarded publishers in its field, and
The Federation Press, one of Australia's leading publishers of legal,
social and academic journals and books. Tizra's sales traction
exceeded the milestones established by Rhode Island's Slater
Technology Fund, a key Tizra investor.
"I couldn't be more pleased with the early sales traction Tizra
has shown," said Slater Managing Director Thorne Sparkman. "A strong
market response based on the worldwide excitement around online
delivery is exactly what we hoped to see when we began working with
Tizra last year, and confirms our belief that the time has now come to
scale up the company's sales and product development efforts."
Tizra CEO David Durand added, "From the beginning, publishers have
been excited about the level of control Agile PDF offers them, and by
the possibility of avoiding expensive custom development. But now that
they're seeing Agile PDF in production on live sites, interest has
really taken off."
Federation literally searched the world before deciding on Rhode
Island-based Tizra. "After researching all our options, we find that
Tizra offers us the best combination of capability, flexibility, and
affordability, said Linda Nix, Federation's manager of business
development.
The New York Botanical Garden based its decision in part on the
new ways Agile PDF will let them repackage their content to address
rapidly changing market conditions and research habits. "Our books are
unique and definitive, yet the cost and inflexibility of print
increasingly restricts their potential," said Nate Smith, associate
director of The New York Botanical Garden Press. "Tizra's approach
lets us repackage and remix the extraordinary editorial assets we
already have to reach new markets and offer our existing readership
new tools to access the references they depend on."
Since the Agile PDF debut, Tizra also began a potentially
significant partnership, producing two demonstration sites for
Quebecor World. Quebecor World is not only one of the largest print
media service companies in the world, but also provides important
value-added services including pre-press, digital services and
world-class logistics solutions. "Tizra's software enables us to
provide digital capabilities many of our customers desire as
extensions of their print brands, said Marilynn Jacobs, VP of
Marketing in Quebecor's Magazine Division. "We were really impressed
with how quickly we were able to go from print content to fully
branded online storefronts and more important, our customers were
impressed as well."
About The New York Botanical Garden Press
The New York Botanical Garden Press (www.nybgpress.org) has one of
the largest publishing programs of any independent botanical garden in
the world and provides a means for communication of research carried
out by scientists at The New York Botanical Garden and elsewhere.
Begun in 1896, the program focuses on advances in knowledge about the
classification, utilization, and conservation of plant life.
About The Federation Press
The Federation Press is an independent, Australian-owned and run
publishing company specialising in legal, social and academic books.
It was founded in 1987 by Kathryn Fitzhenry, Christopher Holt and
Diane Young, the three executive directors and majority shareholders.
To learn more, please visit www.federationpress.com.au.
About the Slater Technology Fund
The Slater Technology Fund is a state-backed venture capital fund
that invests in new companies committed to basing and building their
businesses in Rhode Island. Slater focuses its resources on the
support of entrepreneurs who have the vision, leadership and
commitment to build substantial commercial enterprises. Slater
typically invests at the inception stage in the development of a new
venture, often based upon ideas and technologies originating in
academic institutions and/or government research laboratories located
within the region. In most cases, investments are premised upon the
possibility of raising substantial follow-on financing, from venture
capital investors or from strategic partners, with a view toward
accelerating the generation of significant numbers of high-value,
high-wage jobs over the intermediate to longer-term. For more
information, visit www.slaterfund.com.
About Quebecor World
Quebecor World Inc. (TSX: IQW) is a world leader in providing
high-value, complete marketing and advertising solutions to leading
retailers, catalogers, branded-goods companies and other businesses
with marketing and advertising activities, as well as complete,
full-service print solutions for publishers. The Company is a market
leader in most of its major product categories, which include
advertising inserts and circulars, catalogs, direct mail products,
magazines, books, directories, digital premedia, logistics, mail list
technologies and other value-added services. Quebecor World has
approximately 28,000 employees working in more than 115 printing and
related facilities in the United States, Canada, Argentina, Austria,
Belgium, Brazil, Chile, Colombia, Finland, France, India, Mexico,
Peru, Spain, Sweden, and Switzerland. Web address:
www.quebecorworld.com
About Tizra
Tizra's mission is to help businesses to flexibly package,
deliver, and sell information online. Tizra's Agile PDF hosted
solution enables publishers to generate immediate revenue and gain
experience in online content sales without content conversion or
custom development costs. As the Internet continues to transform
information delivery, Tizra enables customers to control their
website, products and terms of sale, and lets them focus on tuning
their products and strengthening customer relationships rather than
worrying about technical infrastructure. The company is headquartered
in Providence, RI. For more information about Tizra, please visit
http://tizra.com.
Cutler & Company
Andy Cutler, 401-743-7842
andy@cutlerandcompany.com
Copyright Business Wire 2008
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