Sony Ericsson Blends Style, Sophistication and Speed with New Z750a Clamshell

New Mobile Broadband Handset Available in the U.S. Only from AT&T
RALEIGH, N.C.--(Business Wire)--
Mobile phone owners no longer have to decide between high
performance and attractive design when choosing a new handset with the
new Sony Ericsson Z750a. Available in the U.S. exclusively at AT&T,
the Z750a is an affordable and stylish handset with a mirrored
clamshell design and a hidden exterior display that illuminates when
the phone is in use. As Sony Ericsson's first 3G/HSDPA handset for the
U.S. market, the Z750a features mobile broadband for a high-speed
Internet(1)connection and access to multimedia content that
complements its multimedia player, 2.0 megapixel camera, Internet(1)
browser and e-mail(2) capability using AT&T's Mobile Email
application.

"Sony Ericsson continues to expand its North American portfolio
with a distinctive and signature design that combines entertainment,
style and speed in a sleek device," said Karen Morris, vice president
of marketing for Sony Ericsson North America. "Representing one of our
most distinctive and colorful 3G clamshells, the Z750a will appeal to
those who want to do more with their phone - share music, high-quality
pictures, browse the Internet - and project a sophisticated image all
their own. We are delighted that AT&T will offer this device in the
U.S. along with the hugely successful W580 Walkman(R) Phone."

The Z750a works hard, offering features such as data download
transfer speeds from 600 to 1400 kbps from AT&T's High Speed Packet
Access (HSPA) 3G network, support for AT&T's Mobile Email, a 2.0
megapixel camera, full HTML web browsing(1) capabilities and stereo
Bluetooth(R)(3) support (A2DP). The Z750a also plays hard with 3D
gaming capabilities, a media player that supports numerous media file
types for listening to your favorite music tracks and video. The phone
has up to 26MB(4) of internal memory and is Memory Stick Micro(TM)
(M2(TM)) compatible - currently upgradeable to 8GB(5) - providing
ample storage space for photos, videos, music, games and more.

No matter how smart and powerful the Z750a may be on the inside,
it still dares to be sleek and sophisticated on the outside. The Z750a
has a reflective mirror clamshell casing and hidden organic
light-emitting diode (OLED) reflective display screen on the front of
the phone that discretely illuminates when receiving a call,
displaying caller identification. When active, it also displays
battery life, text message alerts and other useful information. To
match anyone's personal style, the Z750a launches in three tantalizing
color choices: Mysterious Purple, Phantom Grey and Rose Pink.

The Sony Ericsson Z750a will be available at AT&T stores and
authorized dealers in early April for $49.99 after a $100
mail-in-rebate and new two-year service contract.

Z750a Phone At-A-Glance

Sony Ericsson packed innovative features into the Z750a, but
didn't compromise looks or quality to get the job done.

-- Weight: 3.9 oz

-- Size: 3.8 x 1.9 x 0.8 inches (approx.)

-- Talk Time(6): Up to 9 hours GSM; up to 3.5 hours UMTS

-- Standby Time(6): Up to 400 hours GSM; up to 350 hours UMTS

-- 2.0 megapixel camera

-- PictBridge(TM) compatible

-- Media Player

-- AT&T's Music ID music recognition application

-- AT&T CV video service

-- Memory Stick Micro(TM) (M2(TM)) support (up to 8GB(5))

-- Tri-band HSPDA (850/1900/2100)

-- Quad-band EDGE (850/900/1800/1900)

-- Bluetooth(R) stereo (A2DP) support(3)

-- USB 2.0 capable

-- Full HTML browser

-- AT&T Mobile Email

-- 2.2" QVGA 262k Color TFT display

-- OLED External Sub Display

Note to editors, producers and graphic departments:

For additional product details, please visit www.sonyericsson.com.
High-resolution images are available at www.sonyericsson.com/us/press.

For AT&T-specific product details, please visit
www.wireless.att.com.

Sony Ericsson Mobile Communications serves the global
communications market with innovative and feature-rich mobile phones,
accessories and PC-cards. Established as a joint venture by Sony and
Ericsson in 2001, with global corporate functions located in London,
the company employs over 7,500 people worldwide, including R&D sites
in Europe, Japan, China and America. Sony Ericsson celebrated the 5th
anniversary of the start of the joint venture on 1st October, 2006.

Legal

1)Internet services may require a fee. As with all wireless
products, actual performance will vary depending on environment.

2)Compatible wireless service required for some features.
Additional charges may apply. See service provider and rate plan
brochure for details.

3)Ability to use this Bluetooth device may vary as not all
Bluetooth devices are compatible.

4)Actual free memory may vary based on phone pre-configuration.

5)8G = 7.35G available memory. A portion of the memory is used for
data management functions.

6)Battery performance may vary based on network and phone usage.
Talk and standby times are affected by network preferences, type of
SIM card, connected accessories and various activities e.g. games.

7)Facts and features may vary depending on local variant.

8) Kit contents and color options may differ from market to
market. The full range of accessories may not be available in every
market.

9)Any product features, specifications or statements in this
document that are not historical facts are forward-looking and involve
risks and uncertainties. Actual product features, specifications or
forward-looking statements are subject to change.

(C) 2008 Sony Ericsson Mobile Communications Inc. (USA). All
rights reserved.

Screen images displayed are simulated or enhanced. The Liquid
Identity logo and TrackID are trademarks or registered trademarks of
Sony Ericsson Mobile Communications AB. Sony, the WALKMAN logo and
symbol, Memory Stick Micro and M2 are trademarks or registered
trademarks of Sony Corporation. Ericsson is a trademark or registered
trademark of Telefonaktiebolaget LM Ericsson. Bluetooth is a trademark
or registered trademark of Bluetooth SIG Inc., and any use of such
mark by Sony Ericsson is under license. PictBridge is a trademark or a
registered trademark of Canon Kabushiki Kaisha Corporation. All other
marks referenced herein are the property of their respective owners.
Any rights not expressly granted herein are reserved.

Sony Ericsson Corporate Communications - North America:
GolinHarris for Sony Ericsson
Drew Crowell, 972-341-2581
dcrowell@golinharris.com
or
Liz Edelbrock, 972-341-2598
ledelbrock@golinharris.com

Copyright Business Wire 2008