Video: Texas Instruments Extends OMAP(TM) Portfolio With Multimedia Coprocessor That...

Video: Texas Instruments Extends OMAP(TM) Portfolio With Multimedia
Coprocessor That Boosts Mobile Imaging and Video Performance
OMAP(TM)-DM coprocessors enable eight mega pixel still images and DVD-quality
video capabilities in mobile phones

DALLAS, March 31 /PRNewswire/ -- A news-breaking event, a baby's first
steps, a winning goal in the final seconds of a game are all milestones that
occur in the blink of an eye and shape peoples' lives. In order to capture
these important events spontaneously when they occur, consumers demand an
ever-present device that delivers the vividness and accuracy they've come to
expect from standalone cameras, and mobile phones are increasingly the answer.
To address this demand, Texas Instruments Incorporated (TI) (NYSE: TXN) has
expanded its OMAP(TM) processor portfolio to include a line of coprocessors
that boost the multimedia and imaging performance of mobile phones. The newest
device in this family is the OMAP-DM510 coprocessor which improves the user
experience of advanced handset capabilities with support for up to eight mega
pixel still images and DVD-quality video capabilities. (For more information,
visit www.ti.com/ctianews.)

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/texasinstruments/32456/

The convenience and "always-with-you" aspect of the mobile handset is
driving demand for imaging features and functionality similar to stand-alone
digital still cameras, including high resolution (five mega pixel and above),
automatic focus, flash, increased shot-to-shot performance and video recording
capabilities. TI's OMAP-DM510 coprocessor delivers the performance necessary
to take high quality images and video by using an embedded image signal
processor (ISP) and video processors along with an ARM processor.
"Image signal processing has long been a strength of TI's, as the company
pioneered some of the most advanced digital still camera solutions," said Raj
Talluri, general manager for TI's Cellular Media Systems Solution business.
"The OMAP-DM510 coprocessor, alongside the other OMAP-DM products available
today, extends this legacy to deliver camera phones with a digital still
camera quality experience to both the mid-tier and high-end mobile handset
markets."
Flexible solutions for a variety of market needs
The OMAP-DM coprocessors are highly flexible, scalable family of products
and for handset manufacturers who want to address the mid-tier market, the
OMAP-DM platform can easily be paired with a baseband modem to deliver imaging
functionality when an applications processor is not required. For high-end
mobile phones, the OMAP-DM coprocessors can also extend the capabilities of
stand alone applications processors, such as an OMAP processor, improving the
overall imaging and video performance of a handset by offloading the imaging
and video functions from the existing applications processor.
High performance solution optimizes imaging for unique needs of mobile
phones
In addition to supporting up to eight mega pixel still images, the
OMAP-DM510 delivers extremely fast shot-to-shot performance, as well as three
frames per second of burst mode performance. Along with advanced imaging
capabilities, the OMAP-DM product line also offers high quality video,
supporting up to DVD quality video at 30 frames per second for various video
standards, including MPEG4 and H.264.
A high-quality camera phone experience is not only about solution
performance, but about quality picture capture, which is more challenging
given the limited dimensions of the mobile phone's form factor. This increases
the need for image correction and enhancement, so technologies such as sensor
and lens compensation, sharpening, red eye reduction and image stabilization
become more important. Leveraging third party software from members of TI's
OMAP Developer Network, handset manufacturers have access to even more
enhancement features, including color compensation, blink detection, face
detection and smile detection. The ability to integrate such options with the
OMAP and OMAP-DM processors allows manufacturers to deliver advancements in
the mobile user experience and further differentiate their devices in an
increasingly competitive marketplace.
Demonstrations and availability
The OMAP-DM510 solution is sampling today with handsets expected to be on
the market by early 2009. To learn more about TI's OMAP-DM product line as
well as experience its capabilities, stop by TI's CTIA booth in Hall 4, booth
1048 or visit www.ti.com/wirelesspressroom.
Texas Instruments -- Making Wireless
TI creates innovative wireless semiconductors, delivering the heart of
today's wireless technology and building solutions for tomorrow. TI provides a
breadth of silicon and software and 18 years of wireless systems expertise
that spans handsets and base stations for all communications standards,
wireless LAN, Bluetooth and GPS. TI offers custom to turn-key solutions,
including complete chipsets and reference designs, OMAP(TM) application
processors, as well as core digital signal processor and analog technologies
built on advanced semiconductor processes. Please visit
www.ti.com/wirelesspressroom for additional information.
About Texas Instruments
Texas Instruments (NYSE: TXN) helps customers solve problems and develop
new electronics that make the world smarter, healthier, safer, greener and
more fun. A global semiconductor company, TI innovates through manufacturing,
design and sales operations in more than 25 countries. For more information,
go to www.ti.com.
Trademarks
OMAP and OMAP-DM are trademarks of Texas Instruments. All other registered
trademarks and trademarks belong to their respective owners.
SOURCE Texas Instruments Incorporated

Tracy Wright, +1-214-567-4595, t-wright@ti.com, of Texas Instruments
Incorporated; or Stephanie Stewart, +1-972-341-2599, sstewart@golinharris.com,
for Texas Instruments Incorporated