L'Oreal Paris Celebrates Exceptional Community Achievement and Women's Inner Beauty...

L'Oreal Paris Celebrates Exceptional Community Achievement and Women's Inner
Beauty and Volunteerism with the Third Annual Women of Worth Program
- National Call for Nominations Begins April 1st -

NEW YORK, March 31 /PRNewswire-USNewswire/ -- L'Oreal Paris is proud to
announce that it will continue to recognize, celebrate and support women who
actively serve others in their communities with its third annual Women of
Worth grassroots awards program. The initiative, which honors and awards women
from across the country for their inspiring volunteer work and community
enrichment initiatives, was created to bring the L'Oreal Paris iconic brand
philosophy, "Because I'm Worth It" to life. A Woman of Worth is an inspiring
volunteer, an outstanding achiever with a beautiful heart who dedicates
herself to enriching the life of others and making a positive impact.
Consumers are invited to join the inspiring Women of Worth community at
www.womenofworth.com. Visitors to the site are able to nominate a woman whose
volunteerism is making a beautiful difference, as well as find helpful tips on
how to get involved in volunteering and read and share inspiring stories of
worth. Nominations are open from April 1st through June 16th at
www.womenofworth.com.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080331/NYM036 )
This year, 10 Women of Worth honorees will receive $5,000 for their most
cherished causes and a $5,000 donation will be made on their behalf benefiting
ovarian cancer research and awareness initiatives, the philanthropy of record
for L'Oreal Paris. Additionally, one National Honoree, will be chosen via a
public vote this fall on www.womenofworth.com, and will receive a $25,000
monetary donation to her cherished nonprofit organization. These 10 honorees
will join an amazing group of women who have dedicated themselves to improving
the lives of others. To date, the L'Oreal Paris Women of Worth initiative has
recognized 20 women nationwide for their outstanding commitment to their
causes -- ranging from improving literacy, to protecting the environment to
raising awareness of female health issues.
"L'Oreal Paris is committed to celebrating women's inner beauty and
empowering women everywhere to change the world," said Carol J. Hamilton,
President, L'Oreal Paris. "Through the Women of Worth initiative, we are able
to recognize and applaud the members of our communities who strive to make a
difference and provide inspiration for us all."
For more information about the Women of Worth Program and to nominate a
women you know, please visit www.womenofworth.com.
About L'Oreal Paris
The L'Oreal Paris Brand Division of L'Oreal USA, Inc. is a total beauty
care company that combines the latest in technology with the highest in
quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand
encompasses the four major beauty categories -- haircolor, haircare, skincare
and cosmetics -- and includes such well-known brands as Preference, Excellence
and Natural Match haircolors; VIVE Pro, Studio Line, and L'Oreal Kids
haircare; Dermo-Expertise skincare, including Advanced Revitalift, Age
Perfect, Skin Genesis, Sublime Bronze and Men's Expert; Colour Riche, True
Match and Bare Naturale cosmetics collections, a portfolio of mascara
including Voluminous, Double Extend and Telescopic among many others, and the
HIP High Intensity Pigments line.
L'Oreal Paris is dedicated to women around the world and the company has
been inspired to give back and make a difference in their lives. In 1997,
L'Oreal Paris made a long-term commitment to raising awareness for ovarian
cancer, which continues to build. To date, L'Oreal Paris has helped raise over
$13 million dollars to further research and build awareness with fundraising
efforts such as the L'Oreal Legends Gala and L'Oreal's annual "Color of Hope"
cosmetic and jewelry collections.
For more information on L'Oreal Paris and its brands, and to get
comprehensive, personalized beauty information from the experts, visit
www.lorealparis.com for access to unique content and dynamic interactive
features, including the exclusive "Can I Help You" diagnostic tool.
SOURCE L'Oreal Paris

Michael Trese of L'Oreal Paris, +1-212-984-4101, mtrese@us.loreal.com; Tara
Madden, tmadden@bratskeir.com or Patricia Rallis, prallis@bratskeir.com,
+1-212-679-2233, both of Clifford-Bratskeir for L'Oreal Paris