Myxer Announces BrandTones

New mobile marketing solution helps brands like Adidas, Lowe's and Volkswagen
increase consumer loyalty and buzz

LAS VEGAS, March 31 /PRNewswire/ -- CTIA -- Myxer, the leader in
ad-supported mobile content, today announced the launch of BrandTones: a
unique, cost-effective brand extension program designed to make it even easier
for companies to connect with consumers through mobile.
BrandTones are free, customized ringtones that enhance the traditional
digital marketing components of an advertising campaign. Delivered via
Myxer's innovative technology platform, they help agencies and in-house teams
bring an organic element to the marketing mix, resulting in programs that
really "speak to" a brand's key consumer audiences. With BrandTones,
companies like Adidas, Lowe's and Volkswagen have created campaigns that
express their brand personality while delivering relevant content to
consumers -- generating viral buzz, extending reach and strengthening loyalty.
With over 250 million mobile subscribers in the U.S. alone (according to
CTIA) and over $300 billion spent on traditional advertising, the mobile
marketing and advertising market is in its infancy. Myxer believes companies
are at the tip of the iceberg when it comes to branding in the new mobile
economy.
"The use of mobile to deliver entertainment and content in the form of
advertising will become an essential part of the mix," said Myk Willis, CEO,
Myxer. "And Myxer wants to make the process easier, quicker and a lot more
fun. Our mobile content delivery platform, free content creation tools, and
solutions like BrandTones help companies go beyond banners to produce programs
that reflect their brand personality and really tap into consumer interests to
drive interest and action."
"We believe brands need to take advantage of the powerful opportunities in
mobile and tap into the full benefit of the personal and instantaneous nature
of mobile branding," said Sarah Fay, CEO, Carat. "Myxer's BrandTones program
is an excellent addition to the digital toolkit for advertising agencies."
To hear an example of Myxer's BrandTones and see how home improvement
giant Lowe's is getting people in the mood to "Spring" into action, text
LOWES1 to 69937(MYXER).
About Myxer
Myxer, with over 7 million mobile users, more than 15 million mobile
downloads a month, and a catalog of over 325,000 ringtones, wallpapers, videos
and games is the largest and fastest growing site for free ad-supported mobile
content. At http://www.myxer.com there are no hidden costs, no subscription
fees and no surprises. For content providers, advertisers and consumers,
Myxer's mobile platform enables radically simple and quick delivery of content
or customized ad campaigns, regardless of the service provider or mobile
device being used.
Myxer and the Myxer logo are trademarks of Myxer Inc.
SOURCE Myxer

Kathy Van Buskirk of Signal Rock Communications, +1-720-771-7651,
Kathy@Signalrockcomm.com, for Myxer