Zoran Demonstrates Latest DTV Technology for Journalists at Global Press Event Today in San Francisco

SUNNYVALE, CA, Mar 31 (MARKET WIRE) --
Zoran Corporation (NASDAQ: ZRAN) announced that it is demonstrating its latest
DTV
technology on a compact reference design for enabling mobile multimedia DTV
products. Integrated technologies include Full 1080p High Definition Multimedia
Interface (HDMI), USB connectivity, as well as additional multimedia features
including IPTV capability.

Zoran delivers multiple high definition digital television technologies
formanufacturers providing products that meet standards for worldwide
markets.DTV brands include Best Buy's Insignia, Costco's Scepter, Haier,
Magnavox, Orion,
Sanyo, TPV, and Xoceco among others including models sold at K-Mart, WalMart and
other major retail stores.

Zoran also delivers multiple new set-top box technologies for
manufacturersdelivering products that support the regional standards in the
U.S.,
Japan,Europe and the multiple emerging standards in China, India and other
countries.
STB brands include Alba, CoShip, DVN, Grundig, Homecast, Metronic, Siemens,
Strong,
Thomson, Xoceco and others.

Zoran-based NTIA-certified DTV converter boxes, designed to meet Energy Star
requirements, include models from AMTC, AccessHD, Apex Digital, MicroGEM, RCA,
Tivax and others.

"Zoran continues to deliver innovative new technologies for the consumer
electronics industry that address emerging standards worldwide. We are
already seeing a new generation of digital television products that enable
mobile TV broadcasts to handsets. Over the next few years we will see the
growth of IPTV capabilities in handheld devices and new DTV technologies that
improve
consumers' viewing experience," said Dave Pederson, vice president corporate
marketing at Zoran Corporation

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider
ofdigital solutions in the growing digital entertainment and digital imaging
markets. With two decades of expertise developing and delivering digital signal
processing technologies, Zoran has pioneered high-performance digital audio and
video,
imaging applications, and Connect and Share technologies for the digital home.
Zoran's proficiency in integration delivers major benefits for OEM customers,
including greater capabilities within each product generation, reduced system
costs,
and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia
mobile phone, and multifunction printer products have received recognition
for excellence and are now in hundreds of millions of homes and offices
worldwide. With headquarters in the U.S. and operations in Canada, China,
England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be
contacted
on the World Wide Web at www.zoran.com or at 408-523-6500.

Zoran, the Zoran logo, and Vaddis are trademarks or registered trademarks of
Zoran
Corporation and/or its subsidiaries in the United States and/or other countries.
All other names and brands may be claimed as property of others.

Contact Information

Betty Watkins
Zoran Corporation
408-919-4273
Email Contact

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