VH1 Mobile to Launch Live Chat Mobile Application

New 'VH1 Watch and Discuss Live Chat' Extends Network's 'Watch and Discuss'
Branding Campaign to Mobile Phones

LAS VEGAS, March 31 /PRNewswire/ -- VH1, a division of Viacom's (NYSE:
VIA, VIA.B), MTV Networks, is launching "VH1 Watch and Discuss Live Chat," a
downloadable mobile application that will enable VH1 viewers to connect to the
network's buzz-generating programming and other fans of pop culture. The
mobile application will be available in May through various mobile carriers.
"VH1 Watch and Discuss Live Chat" will highlight chat rooms based on VH1
programming, however, users will be encouraged to set up rooms to discuss a
range of topics including music, politics, sports, movies and more. The
programming chat rooms will be tied to VH1's on-air schedule, allowing users
to instantly access the chat room of the show that's airing at any given time.
In the coming months, VH1 Mobile will offer celebrity-hosted chat rooms with
some of VH1's top talent. Users will also be able to create a "Watch and
Discuss Live Chat" profile and have the capability of using the application's
SMS "send to a friend" functionality to invite others to download the
application or to join a current chat room.
The new "VH1 Watch and Discuss Live Chat" application is part of VH1's
ongoing, multiplatform branding campaign that spans all of the network's shows
and properties. Using a mix of on-air promos, off-air creative efforts, events
and digital initiatives, "Watch and Discuss" reinforces VH1's fans' desire to
engage each other about the buzz that the channel's programming creates. From
celebreality programming like "Rock of Love," "The Salt-N-Pepa Show" and
"Flavor of Love" to the upcoming VH1 Rock Docs "Sex: The Revolution" and "The
Night James Brown Saved Boston," users are able to comment on and discuss with
others VH1's thought-provoking programming.
About VH1 Mobile
VH1 Mobile has seen tremendous growth in the last year -- video streams on
the on-demand mobile service were up 123 percent in 2007. In December, 2007
alone, VH1 Mobile's VOD streams reached over 1 million. VH1 Mobile's five WAP
sites have seen an impressive 100% month-over-month growth since launching the
main VH1 WAP site in March 2007. Additionally, 2007 saw the launch of VH1
Mobile games "Know It All" (pop culture trivia) and "Best Week Ever," a
downloadable trivia game based on the popular weekly series. For more
information on VH1 Mobile visit Mobile.VH1.com.
VH1 connects viewers to the music, artists and pop culture that matter to
them most with TV series, specials, live events, exclusive online content and
public affairs initiatives. VH1 is available in 90 million households in the
U.S. VH1 also has an array of digital channels and services including
VH1Classic, VH1 Soul, VH1 Mobile, VH1 Games and extensive broadband video on
VH1.com. Connect with VH1 at VH1.com.
Contacts: Erica Cantwell Sahin Luis Defrank
212-846-3683 212-846-7012
Erica.cantwell@vh1staff.com Luis.defrank@vh1staff.com

SOURCE VH1

Erica Cantwell Sahin, +1-212-846-3683, Erica.cantwell@vh1staff.com, or Luis
Defrank, +1-212-846-7012, Luis.defrank@vh1staff.com, both of VH1