Olive Software Announces Availability of ActiveMagazine 3.0, Next-Generation Digital...

Olive Software Announces Availability of ActiveMagazine 3.0, Next-Generation Digital Magazine

Integrated Back-Issue Archive Helps Publishers Monetize Content
SANTA CLARA, Calif.--(Business Wire)--
Olive Software, a global leader in electronic publishing and
digital archiving technologies, announces today the general
availability of ActiveMagazine 3.0, focused on improving publishers'
ability to monetize their content.

ActiveMagazine 3.0 allows publishers to deliver an immersive
reading experience that combines a magazine's rich layout, web-based
delivery, and rich media advertising - all in an
environmentally-friendly package. ActiveMagazine 3.0 new capabilities
allow publishers to:

-- Monetize content by increasing site stickiness and content
shelf life using an integrated, searchable archive of back
issues

-- Cross promote their web and print brands and advertisements
through a highly customizable interface

-- Measure readership, advertising effectiveness, and content
appeal in granular detail using a new analytics engine

"I like ActiveMagazine 3.0," commented Berton Woodward,
Publications Director at York University in Toronto. "It significantly
improves navigation for the digital version of our university
magazine, YorkU. There is direct access to the articles from a custom
table of contents, a built-in archive that you can search, and a
variety of new ways to view content as you flip through. I believe it
will provide our readers with an even more intuitive and interactive
way to relate to YorkU magazine."

"We are looking forward to deploying the new ActiveMagazine 3.0
across our digital magazine titles. The integrated archive will
provide our readers with searchable access to multiple-years of
content, extending advertising exposure and the value of our trusted
brands," said John Blanchard, Vice President of Manufacturing for Reed
Business Information. "With improved ease of use and flexible
customization options, this release will help us boost readership,
further cut printing and distribution costs, and create new
opportunities to monetize our magazines' content".

"This all-new version of ActiveMagazine is the next chapter in the
evolution of digital magazines," said Yishay Yovel, Vice President of
Marketing for Olive Software. "In a 'green' package, we provide
publishers a flexible and cost-effective way to monetize their content
assets, improve online stickiness and offer advertisers higher impact
and click through rates."

To learn more how you could benefit from ActiveMagazine 3.0,
register for a free webinar at www.olivesoftware.com/all-new-am3

About Olive Software

Olive Software (www.olivesoftware.com) is the leading provider of
digital edition and digital archiving solutions for the publishing
industry with more then 250 publishers and 650 titles worldwide.
Olive's solutions enable newspapers, magazines and other content
publishers to cut printing and distribution costs, boost online
traffic, and create new markets and revenue streams. Olive Software is
headquartered in Santa Clara, California, with sales offices across
the United States and Europe, distributors in Latin America and
Australia, and R&D facilities in Israel.

Activa PR
Marina Greenwood
marina@activapr.com
or
Olive Software
Sasha Frey, +1 720-747-1220
Marketing Manager
sashaf@olivesoftware.com

Copyright Business Wire 2008