Nature Made(R) Changes the Way America Takes Vitamins

New Line of Liquid Softgel Supplements Formulated for Easy Swallowing and
Absorption

NORTHRIDGE, Calif., March 31 /PRNewswire/ -- Many things in life are hard
to swallow, but your vitamins shouldn't be! Nature Made(R), America's number
one-selling vitamin, mineral and supplement brand, introduces a new way to
fuel the body with a complete product line in easy-to-swallow liquid softgel
form. Specially formulated for easy absorption, the Nature Made(R) Liquid
Softgel product line does not contain artificial flavors or preservatives and
is available in six specific supplements: Multi Complete, Multi For Her,
Calcium 600 mg with Vitamin D, Vitamin C 500 mg, Vitamin D 1,000 IU, and Super
B-Complex.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080331/LAM003)
"Our high-paced lifestyles and eat-on-the-run mentality have made it
challenging for many Americans to obtain the recommended amounts of essential
nutrients from diet alone. And many health experts agree that supplements can
help ensure we get those nutrients," says Lynn Laboranti, M.S. R.D., Nature
Made consumer education specialist. "In addition to providing 'health
insurance' for the body, Nature Made's new line of liquid softgels will offer
an enhanced vitamin experience for those who have trouble swallowing hard
tablets."
More than 40 percent of American adults have experienced difficulty
swallowing pills, according to a study conducted by Harris Interactive.(1)
Nature Made(R) Liquid Softgels provide an easy alternative for consumers who
have resorted to cutting hard tablets in half or ingesting powder-formulated
vitamins. In fact, in a survey of 300 consumers in six major U.S. cities,
softgels were more frequently chosen as easy to swallow than any other oral
dosage form.(2)
Consumers will have a chance to try the products with a free 14-day trial
offer online at http://www.NatureMade.com. The Nature Made(R) Liquid Softgel
product line includes:
Nature Made(R) Liquid Softgel Multi Complete
Nature Made Multi Complete is scientifically formulated for both men and
women with 23 key vitamins and minerals, including antioxidants (vitamins A, C
and E) to help reduce the aging effects from free radical damage; B vitamins
to help convert food into energy; and vitamin C and zinc to maintain a healthy
immune system.*
Nature Made(R) Liquid Softgel Multi For Her
Nature Made Multi For Her contains 23 key vitamins and minerals necessary
for a woman's good health, including vitamin D and calcium to help increase
bone and muscle strength*, 150 percent of the daily value of folic acid for
reproductive health, and 100 percent of the daily value of iron, essential for
women younger than 50.*
Nature Made(R) Liquid Softgel Calcium 600 mg with Vitamin D
Specially formulated to increase calcium absorption, Nature Made Calcium
600 mg with Vitamin D helps build and maintain strong bones and teeth and may
help prevent osteoporosis*. Adequate calcium in a healthful diet is important
for teens, young adults and post menopausal women in promoting bone health.*
Nature Made(R) Liquid Softgel Vitamin C 500 mg
Nature Made Vitamin C 500 mg helps boost a healthy immune system by using
the vitamin's antioxidant properties to neutralize free radicals. Vitamin C
also plays a key role in skin collagen production and helps the body absorb
iron.*
Nature Made(R) Liquid Softgel Vitamin D 1,000 IU
Vitamin D has emerged as the "star supplement" because of its many
nutritional benefits for both men and women, namely the proper absorption of
calcium for strong bones and teeth as well as support of colon, prostate, and
breast health. Nature Made Vitamin D 1,000 IU is the optimal amount for
maximum strength bone and joint protection and is recommended for all adults,
particularly those who don't get enough sun, darker-skinned individuals and
the elderly.*
Nature Made(R) Liquid Softgel Super B-Complex
Super B-Complex offers a combination of essential B vitamins for energy
and proper functioning of the nervous system. Recommended for health and
longevity, Nature Made Super B-Complex also helps maintain heart health and
aids the body during times of stress.*
Nature Made Liquid Softgels are available nationwide at food, drug, and
mass stores. Prices vary and are determined by individual retailers. For more
information, consumers can visit http://www.NatureMade.com or call the
consumer affairs hotline toll-free at 1-800-276-2878.
About Pharmavite
For more than 35 years, Pharmavite has earned and maintained the trust of
pharmacists, consumers, and retailers by manufacturing high-quality vitamins,
minerals, herbs and other dietary supplements that are safe, effective and
science-based. The dietary supplement industry is regulated by the U.S. Food
and Drug Administration and the Federal Trade Commission, as well various
state and local regulatory agencies. As a leader in the dietary supplement
industry, Pharmavite swiftly adopted the FDA-released Good Manufacturing
Practices (GMPs) introduced in June 2007, which sets rigorous manufacturing
standards for the supplement industry.
(1) Harris Interactive, October 2005
(2) Advances in Therapy, September/October 2000
* These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure,
or prevent any disease.

SOURCE Pharmavite

Arielle Wolin or Grace Kim, both of Pharmavite News Bureau, 1-877-866-2539,
pnb@carryonpr.com