Chrysler 300 Owners Demonstrate Individuality and Passion in 'Spin it Your Way' Promotion

Chrysler 300 Owners Demonstrate Individuality and Passion in 'Spin it Your
Way' Promotion
- Bold design of award-winning Chrysler 300 inspires owners to create videos
showcasing their customized vehicles

AUBURN HILLS, Mich., March 31 /PRNewswire/ -- In addition to marking the
return of the "Great American Car" when it was first introduced, and earning
the distinction of being the most-awarded new car in automotive history*, the
Chrysler 300 also proved to be a canvas for owners to express their passion
and style through customization.
To capture and share this creativity, the Chrysler brand encouraged owners
to "Spin it Your Way" by creating and uploading a short video to the Chrysler
300 YouTube channel. Each video showed how owners brought out their
individuality by customizing their Chrysler 300.
The public voted for their favorite video and Lisa Marie Varon of
Louisville, Ky., was named the "Spin it Your Way" contest winner, earning a
trip for two to Los Angeles to see her customized Chrysler 300 displayed at
the Los Angeles International Auto Show in November 2008. Varon's video shows
the transformation of her 2006 Chrysler 300C into her fun and aggressive
"Black Widow." The vehicle is customized with 24-inch rims, air suspension,
indoor/outdoor lighting kits, 7-inch visor and headrest video screens, Lambeau
doors and a whole lot more.
"We have found from our owners like Lisa that the Chrysler 300 is not just
a sedan, it's a passion, an expression of emotion captured in bold design that
empowers and engages them to show their individuality," said Ralph Gilles,
Vice President -- Jeep(R) Truck and Advance Interior Design, Chrysler LLC and
lead designer of the 300. "'Spin it Your Way' was an interactive opportunity
for owners to show how they put their own signature on the Chrysler 300 and to
share their creativity with a wide audience."
More than 317,000 people visited the Chrysler 300 channel where they
watched the owner-testimonial videos nearly 1.7 million times and voted on the
top 25 entries from passionate Chrysler 300 owners nationwide.
About Contest
Chrysler launched the "Spin it Your Way" contest on Jan. 1 at
http://www.youtube.com/chrysler300 . Consumers were encouraged to upload
videos of their customized Chrysler 300 by Feb. 14 -- not exceeding 2 minutes
in length -- and provide information including the make, model and year of the
vehicle plus an explanation of how their vehicle was customized. The YouTube
community voted for their favorite video from Feb. 15 - March 6. Public online
voting plus scoring by Chrysler judges -- based on the criteria of
originality/creativity, feasibility/functionality and the entrant's
demonstration of passion captured in their customized vehicle -- determined
the grand prize winner.
About Chrysler 300
Loaded with premium features, stunning Chrysler design, fuel-saving Multi-
displacement System technology and abundant standard safety features, the 2008
Chrysler 300 makes everything else on the road seem ordinary. The dramatic
exterior design of the award-winning Chrysler 300, along with sophisticated
interior amenities and technologies, establish a new large-car formula not
easily copied. Learn more about the Chrysler 300 at http://www.chrysler.com .
* Based on automotive awards won within initial year of model
introduction.
SOURCE Chrysler LLC

Eileen Wunderlich of Chrysler LLC, +1-248-512-0332, +1-248-705- 7962, cell,
ew48@chrysler.com