Adrenalina Signs Lease Agreements for National Expansion of Extreme Sports Retail...

Adrenalina Signs Lease Agreements for National Expansion of Extreme Sports Retail Destination

Premier Mall Locations Selected in Atlanta, Denver, New York
Metropolitan, Houston, Dallas and Tampa Markets
MIAMI--(Business Wire)--
Adrenalina (OTCBB: AENA.OB), a new innovative retail entertainment
destination designed for extreme sports enthusiasts, announced today
that it has signed six new lease agreements as part of the Company's
national expansion initiative.

Delivering on its expansion plans, Adrenalina has started
construction on a store location at International Plaza in Tampa,
Florida, with additional prime locations secured in Atlanta, Dallas,
Denver, Houston, New York Metropolitan and Tampa Markets. The
Company's two existing stores are located in the Florida Mall in
Orlando and Miami International Mall.

"We've selected the perfect locations for Adrenalina's Extreme
Store concept, as they represent important shopping destinations in
major markets throughout the country, offering the right co-tenancies
that best support our brand," commented Jeffrey Geller, President of
Adrenalina. "We are very excited to expand on this new retail
destination experience and introduce a unique shopping experience
through a store environment and merchandising platform that caters to
customers looking to meet their extreme sports needs."

Demolition and site preparation are scheduled to begin next month
for four additional locations - Houston Galleria and Willow Bend
(Plano, Texas), Cherry Creek Mall (Denver, CO) and North Point Mall
(Alpharetta, GA) - with openings expected by the 3rd quarter of 2008.
Construction also is expected to begin in the next several months on a
store at the Xanadu entertainment/retail complex in the New Jersey
Meadowlands, to open around November 2008. In at least two of the new
locations, the full construction cost, including the cost of the
FlowRider(R) wave machine, will be covered by landlord allowances.

Mr. Geller continued, "We are receiving more than four new
landlord proposals each week, and going forward, we are confident that
most new store buildouts, around $2 million per store, will be paid by
the landlords."

Adrenalina pioneered and branded "The Extreme Store" concept,
which showcases top-quality athletic apparel, equipment and
accessories in a fun, engaging retail entertainment format. Building
on the popularity of the Adrenalina TV program, the stores feature the
first FlowRider(R) wave machines to be installed in retail locations.
Adrenalina has the exclusivity for FlowRiders in retail locations. The
stores average 10,000 square feet and carry the best in extreme sports
apparel, footwear, equipment and accessories from industry leaders and
fashion brands such as Quiksilver, Billabong, Volcom, O'Neil, Reef,
Crocs and Ed Hardy.

Berns Communications Group
Michael McMullan/Amy Kover, 212-994-4660
mmcmullan@bcg-pr.com/akover@bcg-pr.com

Copyright Business Wire 2008