The Internet's Wireless Leader Simplexity Teams with AT&T to Sell DSL Services Online

RESTON, Va.--(Business Wire)--
Simplexity, the leading online seller of wireless phones and
service plans, announced today it will sell AT&T (NYSE: T) DSL
services through its Home Connectivity Services Division and through
its expansive marketing and partner network. Through VMC
(www.vmcsatellite.com), Simplexity is already a leader in consumer
satellite services in the U.S. today.

Simplexity already enjoys a successful and longtime wireless
agreement with AT&T. This strategic program expands the relationship
to offer its customers wireless and wireline services in a single
shopping and sales transaction. Simplexity's Home Connectivity
Services Division has been a trusted online leader in satellite
television services since 2000 and is expanding rapidly to increase
its offerings to customers with alternative and complementary
services.

"Together, Simplexity and AT&T can focus on growing sales
throughout our partner base and marketing channels to drive additional
sales of complementary services our customers and clients are
demanding," said Andy Zeinfeld, Simplexity's Chief Executive Officer.
"This agreement will allow Simplexity to strengthen its position in
providing customers great deals on service offerings for their small
business or home connectivity needs."

"We are very excited about this new agreement with AT&T DSL and
with its successful launch," said Terry Hsu, President of VMC. "We
believe this expanded relationship with AT&T will drive us faster and
deeper into the home connectivity services market, increasing both the
quality and breadth of our service offerings."

About Simplexity

Simplexity is the leading online retailer of cell phones and
wireless plans. Simplexity's technology solutions include
merchandising, procurement, customer service, billing, customer
relationship marketing, order processing and cell phone activations
for the largest carriers in the U.S. We operate private label websites
for some of the largest names in retail using unrivaled, proprietary
systems. Simplexity also operates the popular website Wirefly
(www.wirefly.com), the leading one-stop cell phone and wireless plan
comparison shopping site that has been awarded "Best of the Web" by
Forbes magazine and "Best in Overall Customer Experience" by Keynote
Systems. For more information about the company, its products and
services, visit the Simplexity corporate website at
www.simplexity.com.

Erinmoor Group
Tiffany Carter, 202-558-9920
tcarter@erinmoorgroup.com

Copyright Business Wire 2008