StyleFeeder.com Announces Open API for Social Media Developers

Public Granted Access to Personal Shopping Engine's Key Functionality

CAMBRIDGE, Mass., March 31 /PRNewswire/ -- StyleFeeder.com, the personal
shopping engine, today announced open access to its API. The new open API
initiative allows social media developers to create third-party applications,
widgets and even integrate all of StyleFeeder's key functionality into any e-
commerce website.
"We looked around at the current industry and saw the need for open access
to push e-commerce and shopping discovery to the forefront of online consumer
activity," said Philip Jacob, StyleFeeder's founder and CTO. "Essentially,
we're offering a potent set of personal and social online shopping tools to
developers -- the possibilities are endless."
Following a full site re-launch in July of 2007, StyleFeeder is exposing
its unique and powerful shopping discovery technology through its open access
platform, which has been in use internally for more than a year. StyleFeeder's
open API offers developers a robust package of flexibility with its
customizable image sizes, fast response rate and read/write capabilities.
Available methods include all of StyleFeeder's key functionality, such as the
personalized search engine, bookmarking tools, item recommendations, watchlist
(connecting users with similar styles), StyleFeed (bookmark gallery of your
added items), StyleTwins (people with similar taste) and more.
StyleFeeder recently secured $2 million in series A financing from
Highland Capital Partners and Schooner Ventures. After receiving angel
financing last year, StyleFeeder.com has grown significantly with more than
four million page views each month and more than 800,000 unique visitors per
month. StyleFeeder is the largest shopping application on Facebook with nearly
one million installs.
*Note to editors and developers: For more details on the open API
initiative, visit StyleFeeder's Developer's Page at
http://developers.stylefeeder.com/.
About StyleFeeder (http://www.stylefeeder.com):
StyleFeeder combines the best of Web 2.0's social and personalization
aspects in the Web's only intelligent personal shopping recommendation engine.
By learning about each person's unique sense of style, StyleFeeder helps
shoppers discover new products they'll love and others who share their tastes.
Even search results are returned with the user's predicted order of preference
in mind. StyleFeeder has also created the largest shopping application on
Facebook, helping social networkers share their latest shopping finds and
access their personal recommendations within the Facebook experience. Shopping
the way it should be -- personalized, easy and always with friends.
http://www.stylefeeder.com.
SOURCE StyleFeeder

Tim Inthirakoth of InkHouse for StyleFeeder.com, +1-781-916-9090, ext. 805,
tim@inkhousepr.com