The Clorox Company Gives Back to Community With First-Ever Music CD

The Blue Sky Project: A Clorox Charity Collection Produced in Response to
Growing Consumer Demand

OAKLAND, Calif., March 31 /PRNewswire/ -- Entering the music business for
the first time, The Clorox Company and its marketing communications partner,
DDB Worldwide in San Francisco, recently released to the public "The Blue Sky
Project: A Clorox Charity Collection." Music from the CD includes original
compositions as well as popular recordings from independent artists featured
in the commercials.
Music from the album features an uplifting collection of songs used in
favorite Clorox(R) commercials, extended to beautiful full-length tracks by
the original musicians. Half of the purchase price (annual minimum donation of
$10,000) will benefit Music In Schools Today a nonprofit organization that
supports music programs in public schools (mustcreate.org). "The Blue Sky
Project," is now available for purchase on iTunes(R) and 50+ other online
retailers for $6.93.
"We have been partnering with Clorox over the past three years to deepen
the emotional connection with our consumer," said Lisa Bennett, chief creative
officer and managing partner at DDB San Francisco. "Music has played an
integral role in much of the work we develop with Clorox, because of its
emotional connection with an audience."
The Clorox Company is committed to helping make everyday life better,
every day, through programs dedicated to the health and well-being of families
in every stage of their lives. Clorox strives to provide resources to families
that promote healthier homes, and happier lives.
"Consumers were so passionate about the music they wanted to play it at
weddings and dance recitals. This CD has truly been created out of consumer
demand," said Tarang Amin, vice president, Clorox Global Franchise. "The Blue
Sky Project is a great way for us to give something back and deepen our
connection to our consumers."
ABOUT THE CLOROX COMPANY
The Clorox Company is a leading manufacturer and marketer of consumer
products with fiscal year 2007 revenues of $4.8 billion. Clorox markets some
of consumers' most trusted and recognized brand names, including its namesake
bleach and cleaning products, Green Works(TM) natural cleaners, Armor All(R)
and STP(R) auto-care products, Fresh Step(R) and Scoop Away(R) cat litter,
Kingsford(R) charcoal, Hidden Valley(R) and K C Masterpiece(R) dressings and
sauces, Brita(R) water-filtration systems, Glad(R) bags, wraps and containers,
and Burt's Bees(R) natural personal care products. With 8,300 employees
worldwide, the company manufactures products in more than two dozen countries
and markets them in more than 100 countries. Clorox is committed to making a
positive difference in the communities where its employees work and live.
Founded in 1980, The Clorox Company Foundation has awarded cash grants
totaling more than $69.7 million to nonprofit organizations, schools and
colleges. In fiscal 2007 alone, the foundation awarded $3.4 million in cash
grants, and Clorox made product donations valued at $5.9 million. For more
information about Clorox, visit www.TheCloroxCompany.com.
ABOUT DDB
DDB Worldwide Communications Group Inc (www.ddb.com) is the fourth largest
consolidated advertising and marketing services global network and the most
awarded agency network in the world according to Creativity magazine 2006. In
2007 Tribal DDB was named Global Agency Network of the year by Ad Age. Four-
time winner, Adweek and Advertising Age Global Network of the year, DDB also
was named the World's Top Network in Europe by the Gunn Report in 2006 and
2007. With more than 200 offices in over 90 countries, the DDB group believes
that creativity is the most powerful force in business, building enduring and
powerful brand experiences that create TalkValue(TM) influence social
communities and drive results.
ABOUT MUSIC IN SCHOOLS TODAY
Music in Schools Today is a San Francisco-based non-profit organization
with national impact that has been promoting music education in public schools
and youth centers in low-income neighborhoods since 1983. MuST believes that
music nurtures the human spirit and promotes personal development. Its
programs demonstrate how music plays a central role in language arts, math and
science literacy, and how music, both in and out of the classroom, promotes
physical well being and social understanding and helps build bridges within
local and global communities. To learn more about MuST, please visit
www.mustcreate.org.
SOURCE DDB

Shannon Cabral of DDB Worldwide, San Francisco, +1-415-732-3670,
shannon.cabral@sf.ddb.com; or Laura Hanson of The Clorox Company,
+1-510-271-2738, laura.hanson@clorox.com