Scripps Networks' Mike Pardee Named to Advertising Research Foundation Board

KNOXVILLE, Tenn.--(Business Wire)--
Mike Pardee, senior vice president of research at Scripps
Networks, will join the board of directors of the Advertising Research
Foundation, the premiere advertising industry association for
creating, aggregating, synthesizing and sharing the knowledge required
by decision makers in the field.

Pardee's three-year appointment was approved unanimously by the
foundation's executive committee and will begin April 14. The ARF
board consists of senior level executives representing a wide array of
segments in the advertising industry.

"I am honored to be asked to serve on the board of the ARF, the
most prestigious organization for media researchers," Pardee said.
"This is an honor not only for me, but also for Scripps Networks and
the highly committed and talented research staff who make my
involvement and contributions to the media research community
possible."

"We consider each and every board member to be among the most
respected experts and thought leaders in his or her field, influential
professionals who can provide the ARF with the guidance necessary to
increase the ARF's value as an indispensable resource to its members,"
said Artie Bulgrin, ARF chairman.

Trained in applied anthropology, Mike Pardee has been an active
member of the marketing and media research community for more than 25
years. Pardee graduated from the University of Oregon with a
bachelor's degree in anthropology and later earned a master's degree
in applied anthropology from the University of South Florida. He
joined Scripps Networks in 1998 to head up audience and market
research for the newly created division of The E.W. Scripps Company.

Before joining Scripps Networks, Pardee served as Vice President;
Research for Denver- based Your Choice TV. Prior to that, he spent
nearly 15 years in progressively responsible positions with Nielsen
Media Research.

Pardee has been recognized with the "Distinguished Alumni Award"
from the anthropology department at the University of South Florida
and by Cable and Telecommunications Association for Marketing with a
Research Case Study award and the TAMI award.

About Scripps Networks

Scripps Networks is comprised of the lifestyle television brands
HGTV, Food Network, DIY Network, Fine Living Network and country music
network Great American Country (GAC). Scripps is the dominant media
and marketing company in the home, food and lifestyle
categories, developing content for television and the Internet, where
on-air programming is complemented with an array of broadband video,
social media areas and e-commerce components on companion Web sites
that attract more than 15.5 million unique visitors each month.

Headquartered in Knoxville, Tenn., with offices in New York, Los
Angeles, Chicago, Detroit, Atlanta, Nashville and San
Francisco, Scripps Networks is owned by The E.W. Scripps Company
(NYSE:SSP), a diverse media concern with interests in newspaper
publishing, broadcast television, national television networks and
interactive media.

Scripps Networks
Lee Hall, 865-560-3853
lhall@scrippsnetworks.com

Copyright Business Wire 2008