Guests Flip Over CiCi's Pizza New Buffet Item - Pepperoni Flip

Big, Cheesy and Flavorful Flip Debuts as Part of CiCi's Expanding Buffet
Choices

COPPELL, Texas, March 31 /PRNewswire/ -- CiCi's Pizza, who recently
announced an aggressive coast to coast expansion, is at it again -- this time
expanding their buffet choices for guests. Earlier this week, guests found the
new Pepperoni Flip addition to the buffet. The new flip is similar to a
calzone. Packed with fresh pepperoni and a combination of spices, parmesan and
Romano cheese, the flip adds a familiar yet zesty flavor to the buffet line
up.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080331/CLM095 )
"This addition is about giving guests unique, craveable products,
available exclusively at CiCi's," said Craig Moore, president of CiCi's Pizza.
"We are excited to add this new flip to the buffet which already features 16
different pizza choices, pasta, salad and desserts."
Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving
guests all the fresh salad, pasta, desserts and 16 kinds of pizza they want
for an unbelievably low price. CiCi's credits its continued success to the
company's philosophy. CiCi's mission then and now is to exceed each guest's
expectation in food, service and cleanliness, all at their value-oriented
price point. Since opening its first restaurant in Plano, Texas, CiCi's has
grown to over 600 restaurants in 30 states. Over the past three years, CiCi's
has opened nearly 180 new locations in new and existing markets.
Industry professionals have taken notice of CiCi's success. For the past
three years, Nation's Restaurant News ranked CiCi's as number one for sales
and unit growth in the pizza chain category. StartupJournal.com, The Wall
Street Journal's guide for entrepreneurs, ranked CiCi's as one of the top 25
highest-performing brands in the nation. Franchise Today ranked CiCi's Pizza
in the top 200 of all franchise concepts. The concept has received numerous
other honors including recognition from Corporate Research International for
best customer service in 2006 and 2005; a gold award from Restaurants &
Institutions in its annual consumer choice in chains survey in the pizza
category; Pizza Enterprise Industry of the Year in 2004 by Pizza Marketing
Quarterly magazine; and a top rating in 2003 and 2004 in the Italian
restaurant category for Entrepreneur magazine's Annual Franchise 500.
Consumers have praised CiCi's customer service ranking them number one for
four quarters through Real People Ratings, a survey conducted by Corporate
Research International.
SOURCE CiCi's Pizza

Mele Telitz, +1-303-355-3838 or Wendy Aiello, +1-303-204-4486, both of Aiello
Public Relations & Marketing, for CiCi's Pizza