Chocolate Lovers Celebrate! Pepperidge Farm Introduces Two New Premium Chocolate...

Chocolate Lovers Celebrate! Pepperidge Farm Introduces Two New Premium Chocolate Cookies

Pepperidge Farm Offers Additional, Delicious Offerings in Popular
Cookie Lines
NORWALK, Conn.--(Business Wire)--
Pepperidge Farm is pleased to be adding a new flavor to its
popular Chunk and Soft Baked cookie lines - White & Milk Chocolate -
now available in both Crispy Chocolate Chunk and Soft Baked Chocolate
Chunk cookies. Consumers can now enjoy six flavors of Chunk cookies
and eleven varieties of Soft Baked cookies.

Both cookie varieties feature the winning combination of
luxuriously rich chocolate cookies that are bursting with sweet white
and milk chocolate chunks. The Crispy White & Milk Chocolate Chunk
cookies are filled with big luscious chunks of rich white and milk
chocolate. They are perfect for anyone who is looking for the
ultimate, indulgent treat. Inspired by the family kitchen where
cookies are enjoyed fresh from the oven, the Soft Baked White & Milk
Chocolate Chunk cookies are chewy delectable delights packed with an
abundance of white and milk chocolate pieces. Both varieties are meant
to be eaten right from the bag, or warmed for a truly
melt-in-your-mouth experience.

"Pepperidge Farm is thrilled to be adding a new flavor to our
Chunk and Soft Baked cookie lines," said Brian Immel, Adult Snacks
Business Director, Pepperidge Farm. "The combination of white and milk
chocolate in a chocolate cookie is an unexpected twist on a
traditional favorite. And with both a crispy and soft baked option,
we're appealing to more consumers that are seeking a truly indulgent
experience."

The new Pepperidge Farm Crispy Chocolate Chunk White & Milk
Chocolate cookies and the Soft Baked Chocolate Chunk White & Milk
Chocolate cookies are now available at major supermarkets, grocery
stores and mass merchandisers nationwide for a suggested retail price
of $3.19 per package.

For additional information on the Crispy and Soft Baked Chocolate
Chunk line, please visit pepperidgefarm.com.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a
leading provider of premium quality fresh bakery products, cookies,
crackers, and frozen foods. Among the company's most popular products
are Chocolate Chunk and Milano(R) cookies, Goldfish(R) crackers, and
more than 50 varieties of fresh baked breads including Swirl,
Pepperidge Farm Farmhouse(TM), 100% Natural and Whole Grain.

Pepperidge Farm was founded in Connecticut in 1937 by Margaret
Rudkin, an entrepreneurial homemaker who began baking fresh,
all-natural bread for her allergy-afflicted son. The company is now a
nationwide business with 8 manufacturing facilities, almost 5,000
employees, almost 4,000 independent distributorships, and over $1
billion in sales. Pepperidge Farm was acquired by Campbell Soup
Company in 1961.

DeVries Public Relations
Lauren Pasquarelli, (212) 891-0446
lpasquarelli@devries-pr.com

Copyright Business Wire 2008