Protective Life Introduces Protective Centennial G II Universal Life(SM)

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Mon Mar 31, 2008 10:26am EDT

Competitive Secondary Guarantee UL Plan Offers Protection,
                     Flexibility and Affordability
BIRMINGHAM, Ala.--(Business Wire)--
Protective Life Insurance Company today announced the release of a
new universal life insurance policy, Protective Centennial G II
Universal Life(SM).

   The new product builds on Protective Life's experience and
expertise as an issuer of competitive and innovative permanent life
insurance products. With its flexible lapse protection guarantee,
Protective Centennial G II Universal Life(SM) allows buyers to select
death benefit guarantee periods that best suit their individual needs
and circumstances. The product also offers improved long-term value
and affordability at many ages, rate classes and premium funding
scenarios.

   "Our enhanced Centennial G II UL product offers our producers one
of the most competitive secondary guarantee universal life insurance
products in the industry," said Eric Miller, Vice President and
National Marketing Director of Protective Life Insurance Company's
Life and Annuity Division. "Whether the need is for affordable family
income replacement, estate planning, or business insurance
applications, Protective Centennial G II UL can play an important
role."

   Protective Centennial G II UL provides flexible lapse protection
options, including guaranteed death benefit coverage that can last the
lifetime of the insured. The lapse protection premiums will vary
according to the issue age, gender, face amount, length of lapse
protection, and underwriting class (health status) of the proposed
insured. Policy loans, partial surrenders, policy changes, or
delinquent premiums may affect the length of the lapse protection and
may cause the purchaser to lose the lapse protection.

   For over a century, Protective's commitment to quality service and
being a company that is easy to do business with -- combined with a
full portfolio of consumer-friendly life and annuity products -- have
made it the company of choice for top financial advisors, life
insurance agents and their clients.

   Protective Centennial G II UL, policy form UL-15 and state
variations thereof, is a flexible premium universal life insurance
policy issued by Protective Life Insurance Company, 2801 Highway 280
South, Birmingham, AL 35223. Product features and availability may
vary by state. Consult policy for benefits, riders, limitations, and
exclusions. The policy is subject to underwriting and a two-year
contestable and suicide period. Benefits adjusted for misstatements of
age or gender.

   All payments and all guarantees are subject to the claims paying
ability of Protective Life Insurance Company.

   About Protective Life Insurance Company

   Protective Life Insurance Company was built upon a belief in hard
work and integrity. For over 100 years, the Company's continued
commitment to these timeless principles has been reflected in its
dedication to three core values: quality, serving people, and growth.

   Protective Life Insurance Company's values-oriented management
philosophy was established by its founder, former Alabama Governor
William Dorsey Jelks. Governor Jelks left an indelible imprint on the
Company by insisting that quality - in products, in service, and in
people - be the standard applied to every aspect of its business.
Understanding that serving people begins with being worthy of their
trust, Jelks' initial pledge to Protective Life's customers,
shareholders, and employees remains today the focus of the Company's
leadership.

   Over one hundred years later, Protective Life Insurance Company is
one of the nation's leading insurance companies, providing financial
security to individuals and families across the country through a
broad portfolio of life and specialty insurance and investment
products. Drawing upon the strengths of the past, while maintaining a
keen eye toward the future, the Company's employees nationwide are
dedicated to affirming the wisdom of our collective vision: Doing the
right thing is smart business.(R)

Protective Life Insurance Company
Eric Miller, 205-268-3029
Vice President and National Marketing Director
eric.miller@protective.com
or
Protective Life Corporation
Eva Robertson, 205-268-3912
Vice President, Investor Relations
eva.robertson@protective.com

Copyright Business Wire 2008
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