ActivEngage Chats up Online Auto Sales

ORLANDO, Fla.--(Business Wire)--
Automotive industry veterans Ted Rubin and Todd Smith today
announced the launch of their latest joint venture: ActivEngage;
(www.activengage.com) an interactive virtual chat sales team that
helps dealerships sell more cars through their existing websites.

On average, over 98% of customers take no action during their
visit to an auto dealer website. With ActivEngage a highly trained
sales team offers live chat communication over the web to assist
website visitors. It handles the entire process on behalf of the
dealership and enables dealers to engage these customers as they
currently do over the phone and in the showroom. Dealerships using
ActivEngage typically triple the amount of leads they receive from
their own websites.

Jim Behar of Phil Smith Automotive Group commented, "Using
ActivEngage has increased our leads, which in turn gives us additional
sales opportunities. It allows us to be more efficient and effective
with our current site traffic while additionally offering our website
visitors a concierge level of service. They are a great company with
very knowledgeable staff whose sole focus is to make our business
better. Their depth of BDC and Internet experience made this a
no-brainer for me. ActivEngage ensures that you can capitalize on
every opportunity when people visit your dealerships website."

ActivEngage proactively works to engage shoppers on the dealer's
website and lets them know that professionally trained staff are there
to help. The service promotes a dramatic increase in overall lead and
sales volume by improving online sales conversion rates, maximizing
each visitor experience and transferring this great online experience
onto the showroom floor. Dealers can gain insight into customers like
never before, helping to convert more website visitors into active
prospects.

Dealership websites have proven to be the best source for leads
with the highest conversion rates, and ActivEngage enhances this by
providing powerful, personalized concierge service for each visitor.
The solution lays right onto the existing website and provides dealers
with a way to improve sales without having to change the entire way
they do business.

ActivEngage turns a dealership website into a sales prospect
machine. It provides the dealer with real time user statistics, key
word analysis, powerful reporting and insight to help make their
website more efficient and produce more sales. ActivEngage lets
dealers see exactly how Internet shoppers are using the site, which
pages need to be improved to produce stronger results etc., enabling a
consistent improvement of the dealer's web site business.

The service targets customers by launching finely tuned marketing
messages based on the website visitor's behavior patterns. It
encourages the customer to take action. This results in more qualified
leads from the dealership's website. As ActivEngage continues to be
used, the business intelligence improves, converting an increasing
number of website visitors into leads, while also offering the website
visitor unparalleled service.

Today's Internet shopper demands a higher level of service and
care. Industry veterans and technology experts Ted Rubin and Todd
Smith developed ActivEngage to provide dealers with a powerful tool to
reach inside their existing websites. Their combined experience in
automotive BDC, Internet training and marketing has led to the
development of a service that laser targets a dealer's online shoppers
with exactly the right message at the right time to produce the right
response. It enables dealers to sell more cars through their websites
by successfully moving website browsers into active shoppers.

Company co-founder Ted Rubin stated, "Dealerships have tried chat
in the past with little or no results, mostly because the focus has
been on technology, not personnel and process. Internet car buyers are
savvy and sophisticated and should be handled as such. They need to
receive the same level of service as they would on the showroom floor.
ActivEngage ensures this through its proprietary business process and
certified personnel."

For more information about ActivEngage please visit
www.ActivEngage.com.

About ActivEngage: (www.ActivEngage.com)

ActivEngage's proprietary business logic was designed in
dealerships to meet the needs of sophisticated automotive shoppers. It
laser targets each website visitor with the exact right message at the
exact right time to get them to take action. The system has been
strenuously tested for every type of dealership. It works because the
company founders have over 30 years of retail automotive and
technology experience, giving ActivEngage a true 360 degree
understanding of the needs of automotive shoppers. Partnering with
ActivEngage increases lead generation and offsets the increasing
marketing costs associated with the sale of new and pre-owned
automobiles. ActivEngage offers concierge-level service to website
visitors that helps make each website visitor's experience enjoyable
and uncomplicated, thereby increasing the value of dealership websites
through better lead generation.

ActivEngage
Todd Smith, 800-775-7358, ext. 9200
todd@activengage.com
or
Carter West Public Relations
Amanda Tossberg, 615-445-9577
atossberg@gmail.com

Copyright Business Wire 2008