PRINGLES(R) STIX Set to Hit Stores Nationwide With a New Kind of Snacking Beat

The Procter & Gamble Company Introduces a One-of-a-Kind, Great Tasting, Baked
Crispy Cracker Stick

CINCINNATI, March 31 /PRNewswire/ -- Pringles(R), America's favorite
stacked potato crisp, introduced consumers to a totally different kind of
Pringle on January 7, 2008, with the nationwide rollout of PRINGLES STIX, an
all-crispy, all-crunchy, baked-cracker stick.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080331/CLM105 )
PRINGLES STIX are baked-wheat, crispy-cracker sticks with a one-of-a-kind
great taste. This totally different kind of Pringle is lower in fat because
it is baked, not fried. PRINGLES STIX come in four popular snacking flavors,
including Crunchy Wheat, Vanilla, Honey Butter and Pizza.
PRINGLES STIX offer an alternative form of Pringles snacking. These
portion-controlled snacks contain only 90 calories per pack and have zero
grams trans fat. Each flavor comes in a 6.8 oz. box and contains ten .68 oz
(that's a lot of STIX) individually-wrapped packs.
"Procter & Gamble is excited to deliver a great-tasting baked-wheat
Pringles product to consumers nationwide," said Bryan Hamilton, Pringles North
America Brand Manager. "PRINGLES STIX has been released in select regions and
the feedback has been tremendous. People really do enjoy a convenient,
portion-controlled snack that comes in a variety of great tasting flavors."
The suggested retail price is $3.49 for the new PRINGLES STIX. However,
the pricing is at the discretion of the retailer and may vary slightly.
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R),
Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R),
Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R),
and Braun(R). The P&G community consists of 138,000 employees working in over
80 countries worldwide. Please visit http://www.pg.com for the latest news and
in-depth information about P&G and its brands.
P&G Media Contact:
Kay Puryear - Pringles - +1-513-634-4319;
puryear.sk@pg.com
Tracy Straub - Hill & Knowlton - +1-312-202-6553;
tracy.straub@hillandknowlton.com

SOURCE The Procter & Gamble Company

Kay Puryear, Pringles, of The Procter & Gamble Company, +1-513-634-4319,
puryear.sk@pg.com; or Tracy Straub of Hill & Knowlton, +1-312-202-6553,
tracy.straub@hillandknowlton.com, for The Procter & Gamble Company