Shell Gasoline Card Driving Loyalty

New Cardholders 'Earn 25 Cents Per Gallon' On The Purchase Of 100 Gallons of
Gasoline By Using Shell Gasoline Card

HOUSTON, March 31 /PRNewswire/ -- Don't be surprised if you see drivers
smiling as they fill up at Shell-branded gasoline stations this summer.
They'll likely be taking advantage of an "Earn 25 Cents per Gallon" second
quarter promotion designed to reward new Shell Gasoline Card consumer account
holders for their gasoline purchases.
Between April 1 and June 30, customers who open a new Shell Gasoline Card
account with Shell Oil Products US (Shell) will be eligible to earn 25 cents
per gallon rebate on the purchase of their first 100 gallons of Shell
gasoline. New account holders must use their Shell Gasoline Card to purchase
the fuel and will have 90 days from the account open date to reach the
100-gallon mark. Once cardholders have purchased 100 gallons, they will
automatically receive a $25 Shell gift card by mail that can be used for items
including gasoline, car washes, repair service or food and drinks.
"The 'Earn 25 Cents Per Gallon' promotion is a great way to create loyal
customers who recognize that not all gasolines are the same and want to ensure
they're getting a great value for high-quality gasoline," said Carolyn Yapp,
Shell US card and payments manager. "Our new promotion is designed to help
people get in the habit of stopping at one of the 14,000-plus Shell-branded
stations across the US for their fuel."
With the goal of booking more than 26,000 new consumer credit card
accounts, the promotion will benefit Shell-branded wholesale, direct retail,
and multi-site operators by driving more site traffic and increasing the use
of Shell-branded credit cards. Shell credit card users are especially
attractive customers for retailers because they do not pay merchant service
fees on Shell-branded card transactions. Additionally, internal Shell research
shows that Shell cardholders purchase twice as much or more gasoline compared
to regular bankcard customers.
The promotion will be supported with national radio, newspaper, and
internet advertising, as well as Point-of-Purchase (POP) materials, including
pump toppers, pole signs, building signs, and register toppers. In addition to
the credit card promotion, Shell retail sites will continue to feature
messaging reinforcing the Shell "Passionate Experts" campaign.
Additionally, the promotional applications for the Shell Gasoline Card
will be housed in a new holder that has been proven to result in a 30%
increase of completed applications per pilot feedback results. The new holder,
an attractive translucent plexiglass, was developed to complement the Shell
retail visual image and clean pump design lines. It is positioned at the same
level as the pump nozzle and will ensure the applications remain intact during
inclement weather.
Consumers can apply for the Shell Card at Shell retailers nationwide via
the Web site at http://www.shellcreditcard.com or via phone at
(888) 98-SHELL (987-4355).
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in
the refining, transportation and marketing of fuels, and has a network of
approximately 6,100 branded gasoline stations in the Western United States.
Shell Oil Company is an affiliate of the Shell Group [(NYSE: RDS.A) and
(NYSE: RDS.B)]. For more information, please visit http://www.shell.com
Disclaimer statement
This announcement contains forward-looking statements concerning the
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changes in demand for the Group's products; (c) currency fluctuations; (d)
drilling and production results; (e) reserve estimates; (f) loss of market and
industry competition; (g) environmental and physical risks; (h) risks
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regulatory developments including potential litigation and regulatory effects
arising from recategorisation of reserves; (k) economic and financial market
conditions in various countries and regions; (l) political risks, project
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or referred to in this section. Readers should not place undue reliance on
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the date of this presentation, May 4, 2006. Neither Royal Dutch Shell nor any
of its subsidiaries undertake any obligation to publicly update or revise any
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other information. In light of these risks, results could differ materially
from those stated, implied or inferred from the forward-looking statements
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gas companies, in their filings with the SEC, to disclose only proved reserves
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tests to be economically and legally producible under existing economic and
operating conditions. We use certain terms in this presentation, such as "oil
in place" that the SEC's guidelines strictly prohibit us from including in
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file No, 1-32575, available on the SEC website http://www.sec.gov. You can
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SOURCE Shell

Shell Oil Products, US Shell Media Line, +1-713-241-4544