KidZui Names Atomic Public Relations Agency of Record

Atomic Launches KidZui, the Internet for Kids

SAN FRANCISCO, March 31 /PRNewswire/ -- Atomic Public Relations
(http://www.atomicpr.com), the leading source for alternative PR energy, today
announced it has been selected as agency of record and has started work for
KidZui (http://www.KidZui.com), the Internet for Kids. Atomic provides
strategic consultation, classic PR services in print, broadcast, and online
media, and related services in emerging media and digital video."
Atomic has a great reputation and track record in the consumer Internet
community and their people are a good fit with us at KidZui," said Clifford
Boro, Chairman and CEO, KidZui. "Atomic's mix of strategic thinking,
creativity and tight execution has gotten KidZui off to a phenomenal start in
a very short timeframe."
KidZui was formally launched on March 19, 2008, changing forever the way
kids ages 3-12 years old navigate their online world. KidZui is the Internet
for kids. Not a virtual world like Club Penguin or Webkinz -- not a filter
that blocks "bad" websites -- but the entire Internet, just for kids --
including more than 500,000 websites, images and videos at launch, with much
more coming every week.
KidZui lets kids explore the vastness of the web, while parents feel safe
knowing that each of the 500,000 websites, images and videos in KidZui has
been reviewed by an editorial team of teachers and parents across the country,
led by the former editor-in-chief of LeapFrog. KidZui also keeps parents
involved in their children's digital lives by sending them a weekly update,
and giving them their own login at KidZui.com to review and modify the types
of content their child is able to experience online.
"Many of us at Atomic have small kids, and after seeing the first demo of
KidZui we were all total believers," said Andy Getsey, co-founder and CEO,
Atomic Public Relations. "With KidZui, kids love the ability to explore so
many more things on their own, and parents love the freedom from worry and
have the ability to participate meaningfully in their kids' online experience
-- it's great all around."
The KidZui management team has extensive experience in building
world-class consumer software products with such partners as CNN, USA Today,
Los Angeles Times, Clear Channel Communications, Viacom, Sega and LeapFrog.
The founders sold their last company to AOL.
KidZui's investors include Maveron, Emergence Capital Partners and First
Round Capital.
About KidZui
KidZui, The Internet for Kids, is a revolutionary new browser and online
service that lets kids aged 3 to 12 enjoy the power and promise of the
Internet in a fun, safe and engaging way. KidZui features more than half a
million Web sites, videos and pictures categorized by topic and reviewed for
age-appropriateness according to strict editorial guidelines. Built from the
ground up for kids, KidZui encourages and rewards curiosity and learning, and
keeps parents in touch with their kids' online activities. KidZui is funded by
Maveron, Emergence Capital Partners and First Round Capital. KidZui is
available at http://www.KidZui.com.
About Atomic Public Relations
Alternative PR energy
Atomic Public Relations has deep experience with top brands in technology,
consumer tech and digital entertainment; classical PR skills and relationships
in broadcast, print media and the blogosphere; and leading edge capabilities
in new media, digital video, SEO and SEM.
Then we bring some science. Visualization apps, analytics and efficient
systems sharpen strategy, enhance creativity and drive better results. Usually
100% better or more, across numerous measures of PR goodness.
Atomic's clients span public companies like Verizon, Infinera and Echelon;
fast growing mid-stage companies such as LinkedIn, Hotwire, and RealtyTrac;
and exciting start-ups like Mint.com, BitTorrent and imeem.
Atomic has offices in San Francisco, Los Angeles and New York, along with
strong network partnerships across Europe, Asia and Pacific. For more
information, please visit http://www.atomicpr.com.
SOURCE Atomic Public Relations

Margaret Huang of Atomic Public Relations, +1-415-402-0230,
margaret@atomicpr.com