Don't Be a Fool on April 1: Honor Your Admin with Premiere Gift Cards from the Hilton...

Don't Be a Fool on April 1: Honor Your Admin with Premiere Gift Cards from the Hilton HHonors(R) Rewards Store

Find the Ideal Gift for Administrative Professionals Week(R) by
Redeeming Hilton HHonors Points for Gift Cards From Top Retailers
Including Macy's and Borders
BEVERLY HILLS, Calif.--(Business Wire)--
The time to celebrate administrative professionals around the
world is quickly approaching, and this year Hilton HHonors members can
stay ahead of the curve and redeem their points at the Hilton HHonors
Rewards Store for a variety of gift cards, which make the ideal
present for Administrative Professionals Week(R)(1). Hilton HHonors
has collaborated with numerous stores and restaurants to offer gift
cards from top retailers including Macy's, Borders, Bath & Body Works
and Ruth's Chris. Administrative Professionals Week, observed from
April 20-26 this year, was established in an effort to recognize
millions of administrative professionals for their contributions in
the workplace, and to help attract people to administrative careers.

"Hilton HHonors is constantly developing fresh, convenient, and
useful ways for members to redeem their points," said Adam Burke,
senior vice president, Customer Loyalty, Hilton Hotels Corporation.
"When creating our robust Hilton HHonors Rewards Store, gift cards
seemed like a natural fit because, like the HHonors program, they are
both flexible and rewarding. Our marketing partnerships with popular
retail and dining establishments, such as Bloomingdale's and Chili's
Grill & Bar, allow us to offer great gift cards, which can be easily
purchased with Hilton HHonors points for occasions like Administrative
Professionals Week."

At the Hilton HHonors Rewards Store, HHonors members can redeem
25,000 points for a $50 gift card or 50,000 points for a $100 gift
card. Each retailer has gift cards for 25,000 points or 50,000 points,
and some retailers have them available in both amounts. Once a gift
card is purchased, it can be sent directly to the recipient's address.

"Despite the significance of Administrative Professionals Week,
over 10 percent of respondents to a survey conducted by the
International Association of Administrative Professionals (IAAP) said
that this holiday goes unobserved in their workplace," said Judy
McCoy, president, International Association of Administrative
Professionals. There are a variety of ways that employers can provide
recognition. Gift cards are a great idea, and the Hilton HHonors
Rewards Store is offering members a variety from top retailers. With
some employers still overlooking this holiday, it is great to see that
the Hilton HHonors program provides a unique way to buy gift cards for
administrative professionals."

Gift cards available at the Hilton HHonors Rewards Store
include(2):

-- Bath & Body Works

-- Best Buy

-- Bloomingdale's

-- Borders

-- Chili's Grill & Bar

-- Darden Restaurants

-- Dave & Busters

-- Foot Locker

-- FTD.com

-- Harry & David

-- Macy's

-- Ruth's Chris Steak House

-- Saks Fifth Avenue

To find out more information about the Hilton HHonors Rewards
Store, please visit HiltonHHonors.com/shopping.

About The HHonors Program

Hilton HHonors(R) is a guest reward program that gives frequent
travelers a faster way to earn the rewards they want most. Enrolled
members can Double Dip(R) to earn HHonors points and airline miles for
the same stay, at nearly any rate, at more than 3,000 participating
Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton
Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand
Vacations(R), Homewood Suites by Hilton(R) and The Waldorf=Astoria
Collection(R) hotels around the world(3). And with no blackout dates,
if a standard room is available members can redeem points for it.

Due to the veritable flexibility, generosity and value offered by
HHonors program features, as well as the many attractive promotions
that HHonors offers each year, the program has been recognized with
numerous travel industry awards.

Travelers may enroll in the Hilton HHonors program online by
visiting www.hiltonfamily.com. Or, to enroll instantly in the program
and make reservations, consumers in the U.S. and Canada may call
1-800-HHONORS. Outside the U.S. and Canada, travelers may call the
Hilton Reservations Worldwide office in their area. Travelers also may
enroll at any participating Hilton(R), Conrad(R), Doubletree(R),
Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R),
Hilton Garden Inn(R), Hilton Grand Vacations(R), Homewood Suites by
Hilton(R) and The Waldorf=Astoria Collection(R) hotels around the
world.

(1) Administrative Professionals Week" and "Administrative
Professionals Day" are both registered trademarks of the International
Association of Administrative Professionals (IAAP).

(2) The listed merchants are in no way affiliated with Hilton
HHonors, nor are the listed merchants considered sponsors or
co-sponsors of this program. Use of merchant names and/or logos are by
permission of each respective merchant and all trademarks are the
property of their respective owners. Terms and conditions are applied
to gift cards/certificates. Please see the merchant's gift
card/certificate/website for additional terms and conditions, which
are subject to change at merchant's sole discretion, if permitted by
law.

(3) Airline miles accrued and awards issued are subject to the
terms and conditions of each participating airline's rewards program,
as applicable. Hilton HHonors membership, earning of Point & Miles(R)
and redemption of points are subject to HHonors Terms and Conditions.

Hilton Hotels Corporation
Kendra Walker/Erika White
310-205-4545/310-205-4017
kendra.walker@hilton.com/erika.white@hilton.com
http://www.hiltonworldwide.com

Copyright Business Wire 2008