A Favorite Midwestern Brew Takes the National Stage: Leinenkugel's Adds Zest to Summer...

A Favorite Midwestern Brew Takes the National Stage: Leinenkugel's Adds Zest
to Summer With the Roll Out of Its Best Selling Seasonal Beer
Leinenkugel's Summer Shandy's Adventurous Flavor Drives Countrywide Expansion

CHIPPEWA FALLS, Wis., March 31 /PRNewswire/ -- This summer, the Jacob
Leinenkugel Brewing Company is sharing its twist on a European recipe with
craft beer lovers across the country. Leinenkugel's Summer Shandy, which was
initially introduced in Upper Midwest markets in 2007 as a seasonal summertime
brew, quickly became the 141-year-old craft brewer's best selling seasonal of
all time. As the craft beer market continues to thrive, Leinenkugel's is
delivering its refreshing summer seasonal to Leinie loyalists and craft beer
lovers across the U.S. this April.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080331/CLM098 )
A relatively untapped offering in the U.S., the "shandy" (which is short
for "shandygaff") as it's called in England and Germany, is typically a
mixture of beer and soda or lemonade which has been enjoyed across Europe
since the 17th century. Another variation of a shandy is the "radler" which
is a German term for cyclist. In September 1922, Franz Xaver Kugler developed
the radler, when approximately 13,000 cyclists visited his tavern in Munich.
His beer supply started to run out, so he cleverly mixed the remaining beer
with lemonade and pretended he created the blend especially for the cyclists.
Available April through August, Leinenkugel's Summer Shandy is an
adventurous blend of select malted wheat and barley, lemonade flavor and a
hint of Wisconsin honey. "Leinenkugel's Summer Shandy is a unique and
invigorating summer brew that was embraced last summer by our loyal fans and
new beer drinkers alike in the Upper Midwest," said Dick Leinenkugel,
Leinenkugel's vice president of sales and marketing and fifth generation
brewer. "We're excited to introduce our popular new seasonal to craft beer
lovers across the country who are seeking a new way to satisfy their taste for
adventure this summer."
Today, Leinenkugel's continues to look for ways to quench the adventurous
spirit of its dedicated fan base of nearly 200,000 Leinie loyalists living
throughout the U.S. Leinie loyalists are a group of devoted fans of the
specialty brewer who stay in touch virtually throughout the year via
Leinenkugel's newsletters and gather for the Leinie Lodge Family Reunion in
Chippewa Falls, Wisconsin every June. This April, Leinie loyalists will be
among the first to seek out the refreshing summertime seasonal in new markets.
Brewed in small, high-quality batches at Leinenkugel's brewery in Chippewa
Falls, WI, Leinenkugel's Summer Shandy features a tangy and citrus character.
Its tart lemon flavoring complements spicy and robust summertime grilling
recipes and brings an unexpected flavor twist to beer mixes created though the
growing trend of beer mixology.
Summer Shandy contains 4.2 percent alcohol by volume (ABV). It will be
available where Leinenkugel's is sold in 6 and 12 -pack bottles and on draft
in 1/2 and 1/4 barrels. Summer Shandy retails for approximately $7.99 a
6-pack.
Leinenkugel's Candied Ginger Shandy
Created by Las Vegas-based
Master Mixologist Tobin Ellis

Candied Ginger Shandy
1/2 glass Leinenkugel's Summer Shandy
1/2 glass real ginger beer (non-alcoholic)*
Top with ginger lemon foam
Garnish with candied lemon slice

Ginger Lemon Foam
2 oz. ginger liqueur
4 oz. fresh lemonade
4 oz. egg whites
5 dashes lemon bitters
Add all ingredients to a dessert whipper and charge with NO2. Shake
well, refrigerate. Makes 12 drinks.

Candied Lemon Slices
Boil 1 cup sugar in 1 cup water. Add thin lemon slices, boil until
slices become slightly transparent. Remove and coat in fine sugar while
still warm. Let cool.

*Ginger beer is not "beer" as in hops and alcohol, but it is an authentic
and flavorful non-alcoholic beverage, such as root beer or apple beer, which
is made with fresh herbs, roots, spices and fruits.
Leinenkugel's, brewed in Chippewa Falls, is the leading craft brewer in
the upper Midwest. Leinenkugel's year-round offerings include Leinenkugel's
Sunset Wheat, Honey Weiss, Berry Weiss, Leinie's Red, Creamy Dark, Original
and Light. In addition to Summer Shandy, Leinenkugel's offers three other
limited-release beers including Big Butt Doppelbock, Leinenkugel's
Oktoberfest, and fall favorite Leinenkugel's Apple Spice. For more
information on the rich history of Leinenkugel's, visit http://www.leinie.com.
SOURCE The Jacob Leinenkugel Brewing Company

Lori Barthelemy of The Jacob Leinenkugel Brewing Company, +1-414-931-2094,
barthelemy.lori@mbco.com; or Rebecca Skinner of Leum PR Group for The Jacob
Leinenkugel Brewing Company, +1-414-302-9357, rskinner@leumpr