Wal-Mart Earth Month Campaign Takes 'Going Green' Mainstream

Retailer's Product Selection, Advertising and Stores Show It Can be Easy Being
'Green'

BENTONVILLE, Ark., March 31 /PRNewswire-FirstCall/ -- Wal-Mart today
launched its most comprehensive environmental sustainability campaign,
demonstrating it's serious about moving 'green' from costly dream to routine
for its customers. The Earth Month merchandising and marketing campaign during
the month of April, with national television advertising breaking today,
highlights eco-friendly products available at budget-friendly prices. The
moves tap into the growing influence of environmental concerns on consumer
shopping behavior.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070927/WALMARTCOMLOGO )
"Wal-Mart is uniquely positioned to make sustainable choices a real option
for hundreds of millions of Americans -- not just the few who until now could
afford to choose them," said Matt Kistler, senior vice president of
sustainability at Wal-Mart. "The environment and budgets will be top of mind
for our shoppers throughout the month of April, and for those reasons, we are
unveiling new product initiatives as well as offering seasonal favorites at
unbeatable prices."
From milk to mulch and laundry detergent to light bulbs, more than 50
products spanning various aspects of sustainability including energy
conservation, waste reduction, and organics will be featured on store shelves
during the month of April. In addition, Walmart.com will offer more than 500
eco-friendly items, including apparel, baby products and home furnishings, at
unbeatable prices online (http://www.walmart.com/earth).
New products include:

-- Alternative fiber apparel including:
-- RPET Coca-Cola Branded T-shirts ($7.50) -- Wal-Mart has partnered
with Coca-Cola to introduce co-branded t-shirts made with RPET, a
material manufactured with recycled plastic bottles. Currently
available online at http://www.Walmart.com/earth .
-- Faded Glory Transitional Cotton T-shirts ($3.50 -- 6.00) -- As
farmers switch from traditional to organic farming practices, there
is a transition period during which they cannot certify products as
100 percent organic and thus cannot demand certified organic prices
for their product. Wal-Mart helps these farmers by paying these
farmers certified organic prices during the transition, without
passing along increased cost to customers.
-- Majestic(TM) Rubber Mulch ($5.47 for a 20 lb. bag) -- Made from 100
percent recycled tire rubber, Majestic rubber mulch is ideal for
landscaping and covering playgrounds, pools and pond areas. Available
in red or brown, the rubber mulch is non-toxic and latex-free, and is a
great alternative to traditional mulch for environmentally conscious
gardeners.

A few examples of products featured with rollback prices for Earth Month
include:
-- 3M Allergen Air Filters ($10.88) -- Changing air filters regularly
helps customers save on energy bills and cleans indoor air.
-- Clorox Green Works (TM) cleaning products (2 for $5, was $2.67-$2.98)
- Green Works Natural Cleaners work as well as other cleaners, without
the harsh chemical fumes and residue.
-- 2x Ultra Tide Coldwater detergent ($15.87, was $17.97) -- Formulated to
work better in cold water with the potential to save customers $65 per
year in water heating costs.

To support product initiatives, Wal-Mart will break today a national
advertising campaign that includes print, television, radio and online ads as
well as a 16-page insert in May issues of several popular consumer magazines.
The seven national :30 television spots focus on various areas of
sustainability in a story-telling style.
"Earth Month 2008 marks an important tipping point where Wal-Mart and its
suppliers stepped up to take environmental sustainability mainstream and
educate shoppers in a big way about products that can help them save money,
live better and help our planet," said Stephen Quinn, chief marketing officer
at Wal-Mart. "We want every shopper, many of whom are looking to stretch their
budget, to know they already have the power to choose a product that is better
for their family and for the environment."
In stores, shoppers will find signs sharing information about the
environmental benefits and impact of sustainable products, and highlighting
small, affordable changes that can help them live better without sacrificing
the family budget.
Also as a part of Earth Month 2008, Wal-Mart will be giving away a million
custom-made reusable shopping bags on Saturday, April 19 starting at 8 a.m.
local time. Wal-Mart also sells reusable shopping bags made from recycled
materials for $1.
More information about Wal-Mart's sustainability efforts and programs can
be found at http://www.walmartstores.com .
About Wal-Mart Stores, Inc. (NYSE: WMT)
Every week, millions of customers visit Wal-Mart Stores, Supercenters,
Neighborhood Markets, and Sam's Club locations across America. The company and
its Foundation are committed to a philosophy of giving back locally. Wal-Mart
(NYSE: WMT) is proud to support the causes that are important to customers and
associates right in their own neighborhoods, and last year gave more than $296
million to local United States communities. To learn more, visit
http://www.walmartstores.com, http://www.walmart.com, or
http://www.walmartfoundation.org .
SOURCE Wal-Mart Stores, Inc.

Tara Raddohl, Wal-Mart Stores, Inc., +1-800-331-0085