Evian(R) Natural Spring Water Signs Olympic Swimmer Larsen Jensen to Roster of Professional...

Evian(R) Natural Spring Water Signs Olympic Swimmer Larsen Jensen to Roster of
Professional Athletes
The World's Leading Brand of Premium Spring Water Dives into the World of
Aquatic Sports

ATLANTA, March 31 /PRNewswire/ -- Evian(R) Natural Spring Water will
heighten its presence in the world of sports with the signing of Olympic
swimmer Larsen Jensen, the brand's first endeavor into aquatic athletics. The
world's most prestigious brand of bottled water will be making waves with
Jensen for the next two years.
Growing up in a family of swimmers, Jensen was destined to be one of the
greats in the world of competitive swimming. In the 2004 Olympics, Jensen
received the silver medal in the 1500m freestyle, setting a new American
record. Jensen is the top American distance freestyler and on the short list
of the world's best. He is also the American record-holder in the 800m
freestyle (a non-Olympic event for men), a feat he accomplished at the 2003
World Championships. In total, Jensen has won six national titles.
Larsen's victorious career reflects that of Evian's, whose new Palace
Bottle was recently selected as one of the 2007 Best Packages of the Year by
Beverage Industry. Bringing the number one brand of natural spring water and
one of the swimming world's finest athletes together only affirms each as the
best in their category.
"Larsen's commitment to a healthy lifestyle mirrors Evian's dedication to
healthy, active living," said Jeff Caswell, Vice President of Marketing of
Evian North America. "The mineral composition and natural purity of Evian
Natural spring Water are unique. Staying hydrated by drinking plenty of water
like Evian helps the human form perform at its peak."
Evian Natural Spring Water has a long history in the world of professional
sports. In fact, it proudly sponsors three out of the four "grand slam"
tennis tournaments, including The US Open, The Australian Open and The
Wimbledon Championships, and has been an avid endorser of tennis star James
Blake for the past several years. Evian Natural Spring Water also sponsors the
Evian Masters, the second largest women's golf tournament in the world, held
annually in the water's source and hometown of Evian, France.
About Evian
Bottled since 1826, Evian Natural Spring Water is the world's #1 brand of
premium spring water. Every drop of Evian takes over 15 years to filter
through mineral rich glacial sands in the pristine French Alps. Bottled at the
source in a state of the art facility, Evian comes from the Cachat Spring
located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains.
Evian provides a uniquely balanced mineral composition and subtle flavor as a
product of its unhurried journey.
Today, Evian is a brand of Danone Group, a leader in the food industry and
number one by volume in the world for packaged water and dairy products. Evian
first entered the U.S. market in 1978, where it was served in the finest bars
and restaurants in distinctive glass bottles, and is now accepted as the
natural spring water for those, including many of Hollywood's elite, who like
to treat themselves to the very best.
SOURCE Evian

Katie Murphy, 5W Public Relations, +1-212-999-5585, kamurphy@5wpr.com