Parks Associates' Gaming Analyst to Present New Consumer Data and Forecasts at Virtual...
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Parks Associates' Gaming Analyst to Present New Consumer Data and Forecasts at
Virtual Worlds Show
Michael Cai to present Thursday, April 3 at 11:00 a.m.
DALLAS, March 31 /PRNewswire/ -- Yuanzhe (Michael) Cai, Director of
Broadband and Gaming, Parks Associates, will present new gaming research at
Virtual Worlds Spring 2008 in New York on Thursday, April 3.
Cai will present data from the Electronic Gaming in the Digital Home II, a
consumer survey of 2,000 Internet gamers divided into six groups: power,
social, leisure, incidental, dormant, and occasional. This survey analyzes
trending in all aspects of the gaming domain, including gamer habits and
expenditure on different hardware platforms, online vs. offline gaming
activities, and interest in different gaming offerings such as online console
gaming, multiplayer online gaming, mobile gaming, virtual worlds, and
free-to-play games.
What: "Virtual Worlds by the Numbers: Today and the Future"
This session examines the platforms available to marketers and
content holders and the demographics, numbers, and behaviors
of users.
Who: Yuanzhe (Michael) Cai, Director of Broadband & Gaming, Parks
Associates
When: Thursday, April 3, 11:00 a.m.-12:00 p.m.
Where: Javits Convention Center, 655 W. 34th St., Level 1, Hall E,
Room 2
Register:
http://www.surveymonkey.com/s.aspx?sm=FkrOh20y_2fv8Mg17TS4y0Gg_3d_3d
Interviews: To arrange a meeting with Michael, please contact Mindi Sue
Sternblitz-Rubenstein at mindi.sue@parksassociates.com or
972-996-0212
About Michael Cai
Michael Cai studies developments in video and online gaming, last-mile
technologies, bundled services, and other broadband value-added services. His
written reports include digital distribution of video games, online and
networked gaming, broadband wireless markets, broadband services, storage, and
entertainment middleware solutions.
Michael recently completed a comprehensive gamer segmentation study and
numerous custom research projects on the gaming industry, including
international surveys of online and power gamers, international projects on
set-top box gaming and digital distribution of video games, and an industry
interview project on console gaming. Michael has presented his research at
industry events including E3, GDC, CES, Supercomm, CONNECTIONS(TM), Broadband
World Forum, and the National Show.
About Parks Associates
Parks Associates is an internationally recognized market research and
consulting company specializing in emerging consumer technology products and
services. Founded in 1986, Parks Associates creates research capital for
companies ranging from Fortune 500 to small start-ups through market reports,
primary studies, consumer research, custom research, workshops, executive
conferences, and annual service subscriptions. http://www.parksassociates.com
Contact: Mindi Sue Sternblitz-Rubenstein
Parks Associates
972-996-0212
Email: mindi.sue@parksassociates.com
Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Michael (Yuanzhe) Cai
http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=68896
SOURCE Parks Associates
Mindi Sue Sternblitz-Rubenstein of Parks Associates, +1-972-996-0212,
mindi.sue@parksassociates.com
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