CarTango's Chic ''Car Soulmate Survey'' Charms Women Car Shoppers

Car Soulmate Survey is the Most Popular and Trendy Interactive
Media Tool for Female Consumers on CarTango.com and is Now Available
to Media and Dealer Web Sites
MANHEIM, Pa.--(Business Wire)--
CarTango, the Internet's first female-centric vehicle matchmaking
service, unveils Car Soulmate Survey, a fun and engaging vehicle
matchmaking tool that helps women car buyers find their perfect ride
and provides automotive and female-focused Web sites a simple method
for attracting and retaining female consumers.

Car Soulmate Survey offers an interactive platform where buyers
answer questions about their lifestyle, hobbies, and transportation
needs, and then CarTango recommends vehicles based on their answers.
This is the Match.com-type service that pairs buyers with their
perfect vehicle instead of their perfect partner. CarTango's Car
Soulmate Survey is a fashionable and informative interactive media
tool intriguing women car buyers across all walks of life.

Car Soulmate Survey is a highly effectual tool that enables media
and auto dealer sites to reap notable benefits by providing another
avenue for attracting and retaining female consumers. Media sites
specifically are able to incorporate Car Soulmate Survey as an
addendum to their Web site content, facilitating an increase to their
Web site page views and demonstrating an increase in longevity to
their advertising inventory through keen advertiser support. In
addition to ad revenue, any leads entered into the media site will
receive monetary compensation.

Furthermore, Car Soulmate Survey helps auto dealer sites attract
in-market car shoppers and sell more cars. The Survey allows auto
dealers to customize the tool and narrow down the results to fit
within the parameters of their family's makes and models, connecting
shoppers directly to their inventory. Additionally, content within the
survey can be customized to include questions relevant to a site's
locale or interests.

Industry statistics reveal that women make an estimated 80 percent
of household buying decisions, including those related to car
purchases. Car Soulmate Survey helps auto dealer and media Web sites
provide content that appeals to women keeping them on their site
longer.

"With the increasing demands on their daily lives and the many
roles they play, women car buyers are primarily interested in finding
an automotive retailer that focuses on providing a clear,
straightforward and customer-friendly car-buying process," said Dan
Osborne, CEO, CarTango.com. "The development of this new tool reflects
our ongoing effort and commitment to provide them with an online
experience that addresses their specific car-buying preferences and
individual aspirations. The familiarity in design and ease-of-use
makes Car Soulmate Survey a tool women feel comfortable using and a
method we're more than proud to introduce."

Click on the link below and test drive CarTango's Car Soulmate
Survey: http://www.cartango.com/SoulmateWizard.aspx

For an online demonstration and/or to receive a quote, please
visit www.cartango.com or call (800) 368-6131.

About CarTango

CarTango, Inc. operates CarTango.com, the Internet's first website
specifically designed to help women find their perfect automotive
match, at the best possible price and without the hassle. The
revolutionary new site empowers women by providing them with a
non-threatening arena where they maintain control from research to
purchase. CarTango.com is comprised of a suite of indispensible tools
designed to help women navigate and manage the entire car shopping
process; accurately determine which vehicle best suits their needs and
personality; locate the perfect car via a database of new and used
inventory listings; anonymously communicate with dealers about
vehicles they have for sale; and when ready, invite dealerships to
compete for their business. Currently, more than 25,000 new and used
car dealerships promote over 750,000 vehicles on CarTango.com. Visit
www.cartango.com for more information.

Charisma! Communications
Laurie Halter, 503-245-3140
Laurie@Charismacommunications.com

Copyright Business Wire 2008