Petry International Signs Representation Agreement with EuroNews

NEW YORK, N.Y.--(Business Wire)--
Petry International, a division of Petry Media Corporation
("PMC"), a leader in the nation's $8 billion spot television
advertising market, today announced that it has signed a sales
representation agreement with EuroNews, Europe's leading news channel
covering world affairs. Petry International's primary responsibility
is to develop North American advertising sales for EuroNews.

EuroNews reaches over 200 million households by digital
cable/satellite and terrestrial distribution in 130 countries
worldwide including Europe, the Middle East, Africa, Asia, North
America and Latin America. Under the terms of the agreement, Petry
International will be the advertising representative for EuroNews in
the United States and Canada.

Jeff Stevens, Managing Director of Petry International commented,
"EuroNews has great reach across the world and we believe it will be a
good target for diversified U.S. advertisers. We intend to access
Petry's extensive advertiser and agency relationships across the
country to bring value to EuroNews. We are excited to have them on
board as clients and look forward to a long and successful
partnership."

Olivier de Montchenu, EuroNews Sales Managing Director said:
"EuroNews has a unique positioning among international news channels;
the channel is the most watched in Europe especially for affluent and
influential Europeans, and all over the world viewers are more and
more interested to have access to "the European vision of the world".
EuroNews is already a major communication opportunity for all global
brands, combined with Petry International's in-depth market knowledge,
the channel has great potential to expand its presence and to seek new
advertising revenues in North America."

About Petry Media: Petry Media Corporation provides corporate
infrastructure and advisory services to its operating divisions, Blair
Television, Petry Television, Petry International and Petry Direct
Sales. Petry International represents a client base of international
broadcast networks and multi-cultural U.S. based media properties
Petry Media is privately owned by Patriarch Partners LLC, the New York
based investment and asset management firm, and company management.
Additional company information can be found at www.petrymedia.com

About EuroNews: Launched in January 1993, EuroNews broadcasts
simultaneously in 7 languages (English, French, German, Italian,
Portuguese, Russian and Spanish) 24 hours a day. EuroNews covers world
affairs from a European perspective providing live breaking news as it
happens with constantly updated bulletins on the hour and half hourly
containing in-depth coverage of the day's top news, sport, business
and European affairs, together with a comprehensive weather forecast.
EuroNews also brings a wide range of Current Affairs and Lifestyle
features including cinema, science, fashion and web-news.

Petry Media
Lekha Rao, 212-230-5977
Lekha.rao@petrymedia.com
or
EuroNews
Lydie Bonvallet, 33-4-72-18-80-56

Copyright Business Wire 2008