Sports Event Marketing in the US has Focused too Heavily on Attracting Serious Sports...

Sports Event Marketing in the US has Focused too Heavily on Attracting Serious Sports Fans Ignoring the More Casual Potential Customer

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c87024) has announced the
addition of Sports Events Marketing in the United States 2008 to their
offering.

The sports event market is a vibrant sector that enjoyed
considerable growth from 2002 to 2007, but missed significant earning
opportunities. Sports event marketing has focused on attracting
serious sports fans, overlooking potentially lucrative individuals who
need more convincing to attend events.

This report uncovers and examines these overlooked opportunities
in detail, and provides specific recommendations for capitalizing on
them:

- An analysis of attitudes and behavior of three consumer cohorts:
Super Fans, Social Fans, Family Fans

- An examination of products and attractions that will appeal to
all three cohorts

- Practical steps marketers and stadiums can take to make their
properties year-round destinations

- A review of market penetration for popular products and services
(game-day memorabilia, alcohol consumption, online sports social
networking sites, betting, etc.), and what marketers can do to make
these offerings more appealing

- Which sports are likely to be popular in the near future, and
which are likely to gain market share

Readers of this report will have comprehensive insight into the
sporting events market, with our concrete recommendations on seizing
opportunities to increase revenues.

This report covers the sporting event market, with a focus on
attitudes and spending patterns at sporting events. Related topics,
such as national advertising campaigns, popular sports websites,
sponsorships, and psychodemographic factors are also examined.

Companies Mentioned:

Anheuser-Busch Companies Inc

ESPN, Inc.

National Association for Stock Car Auto Racing (NASCAR)

Coca-Cola Company (The) (USA)

Fox Interactive Media

Bank of America Corporation

For more information visit
http://www.researchandmarkets.com/reports/c87024

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980

Copyright Business Wire 2008