Brandt Beef Rates Highest Among Competitive Brands in Taste, Texture and Tenderness

BRAWLEY, CA, Mar 31 (MARKET WIRE) --
Brandt Beef - The True Natural, a family owned, premium natural beef producer
is proud to announce the results of its evaluation by the Master Chefs'
Institute, which awarded it the Seal of Excellence for its commitment to
produce a high-quality natural beef product. To date, Brandt Beef is the only
beef producer to receive the Seal of Excellence, which validates the
superiority of its product and dedication to environmentally sustainable
practices.

To obtain the Seal of Excellence, the Master Chefs' team put Brandt Beef's
products through more than 120 experiments and compared it to a control group of
three competitors in the same category. The testing focused on Brandt
Beef's primary use as a center-of-the-plate item in an upscale foodservice
establishment.

This extensive testing was conducted on 22 different cuts of Brandt's
meat,including its brisket, utilizing a variety of preparation techniques and
cooking methods. In the brisket testing, Brandt Beef outperformed its closet
competitor by 18 points with a score of 82 to 64. Overall, Brandt consistently
outscored the competitive brands in the majority of tests for the taste,
texture and tenderness categories. Please refer to the following charts for
specific test results.

Overview of All Tests Brandt Beef Competitive Brands
Braised Brisket 82 64

Taste Comparison Brandt Beef Competitive Brands
Braised Brisket 18.75 14.5

Texture Comparison Brandt Beef Competitive Brands
Braised Brisket 13.87 9.75

Tenderness Comparison Brandt Beef Competitive Brands
Braised Brisket 13.5 10.5

"The results of the Master Chefs' testing and our receipt of the Seal
ofExcellence provide validation for chefs and consumers that Brandt Beef
produces a superior product," said Tom McAliney, executive chef, Brandt Beef.
"Exemplifying our commitment to sustainability and the slow food movement, the
Brandt Beef brisket received the highest rating in the all- important
categories of taste, texture and tenderness when compared to competitive
brands in the Master Chefs' evaluation."

In addition to Brandt's commitment to produce a superior all-natural product
line,
the Brandt family maintains a "farm-to-fork" philosophy which involves raising
its
animals humanely and naturally without hormones and antibiotic free. Chef
McAliney
also actively works with chefs and consumers to educate them on sustainability,
the importance of being responsible stewards of the land and promoting the use
of the
entire animal.

Chefs and businesses can purchase Brandt products via the following:

-- Distribution to the East Coast (New England and New York) - Cambridge
Packing Company (master distributor). Sub-distributors include:
-- Creative Wholesale Meats - southern Connecticut
-- Endicott Meats - metro New York
-- Pat LaFrieda Wholesale Meat Purveyors - metro New York
-- Main Street Meats - Long Island, N.Y.
-- Ashley Foods - Philadelphia
-- Maryland Quality Meats - Baltimore/Washington, D.C.
-- Grand Western Brands - Florida
-- Distribution to the Southwest - Hamilton Meats
-- Distribution to the Pacific Northwest - Lakeway Commodities
-- Distribution to Los Angeles, Las Vegas, Aspen, Colo. and
Hawaii - K&M Meats

To try the brisket that was featured in the Master Chefs' testing,
ChefMcAliney has created the following recipe for dry-rubbed barbeque Brandt
Beef
brisket.

Dry-Rubbed Barbeque Brisket (serves 8-10)

Ingredients:

-- 1 All Natural Brandt Beef brisket (approximately 9 pounds), untrimmed
-- For Rub:
-- 1 cup kosher salt
-- 2 cups brown sugar
-- 1 cup ground cumin
-- 3/4 cup chili powder
-- 1 cup cracked black pepper
-- 1/2 cup cayenne pepper
-- 2 cups paprika

Cooking instructions:

-- Combine spices and mix well.
-- Rub entire brisket with the spice mix, covering completely, and allow
to come to room temperature.
-- Prepare a charcoal fire on one side of the grill, or light one side of
a gas grill.
-- Place brisket on the opposite side of the fire and cover the grill.
-- Cook brisket over low heat, approximately 200 to 220 degrees, for
about eight hours or until the brisket is easily pierced with a fork.
-- Slice brisket and serve with your favorite barbeque sauce.

To learn more about Brandt Beef, obtain additional recipe ideas from
ChefMcAliney or to purchase various cuts of Brandt's premium natural beef,
please
visit www.brandtbeef.com.

Media Contacts:
Sara DeNio
Dresner Corporate Services
312-780-7223
sdenio@dresnerco.com

David Gutierrez
Dresner Corporate Services
312-780-7204
dgutierrez@dresnerco.com

Copyright 2008, Market Wire, All rights reserved.

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