/C O R R E C T I O N -- Popeyes Chicken & Biscuits/

* Reuters is not responsible for the content in this press release.

Mon Mar 31, 2008 1:17pm EDT

In the news release, Popeyes(R) Wants to Know ... Are You Bonafide?,
issued earlier today by Popeyes Chicken & Biscuits a division of AFC
Enterprises, Inc. (Nasdaq: AFCE) over PR Newswire, the phone number for the
media contact, Jackie Tate of Popeyes Chicken & Biscuits, should read
"+1-404-459-4660" rather than "+1-440-459-4660" as incorrectly transmitted by
PR Newswire.

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Popeyes(R) Wants to Know ... Are You Bonafide?
National Online Video Contest Leads Company's Challenge to 'Change Your
Chicken'
ATLANTA, March 31 /PRNewswire-FirstCall/ -- Popeyes(R) Chicken & Biscuits,
a division of AFC Enterprises, Inc. (Nasdaq: AFCE), is out to show the world
that its customers are true, authentic and bonafide.  Today the company
launched a nationwide consumer-generated video contest to coincide with the
announcement of its new brand position of BONAFIDE(TM).
    Built around Popeyes' superior flavor profile, the company's declaration
of BONAFIDE(TM) is intended for consumers who haven't yet connected with
Popeyes, as well as its loyal fan base.  The call to action?  Change Your
Chicken... get BONAFIDE(TM).
    The Popeyes "Are you bonafide?" video contest is the catalyst for reaching
those consumers and fans.  It is open to anyone who wants to share their
unique talent or skill, be it poetry, baton twirling, mentoring, wind surfing,
whistling -- anything goes.  Popeyes has created the web site
www.BonafideChicken.com for visitors to upload 30-second videos of themselves
demonstrating what truly makes them bonafide.  All submissions should begin
with the phrase: "Hey, Popeyes! I'm a bonafide... "
    "Popeyes customers are young and progressive.  They are passionate about
what they do in life and they are passionate about our brand," said Dick
Lynch, chief marketing officer of Popeyes Chicken & Biscuits.  "The definition
of BONAFIDE(TM) is fitting not only to our fans but to the true, authentic
chicken that Popeyes has served for nearly four decades.  Our challenge to the
rest of America is 'Change Your Chicken... get BONAFIDE(TM)'."
    Popeyes characterizes a bonafide customer as one who is genuine and true
to themselves, a mad-truth speaker about their love of Popeyes chicken.
Popeyes bone-in chicken is BONAFIDE(TM) because it is marinated in Louisiana
seasoning, hand-battered and made fresh with every order, remaining true to
its culinary heritage.
    "The idea to showcase our customers originated from years of feedback from
Popeyes fans citing why they love Popeyes chicken," continues Lynch.  "We want
those people to know we are just as passionate about them, so we created this
avenue for them to share their unique and creative talents."
    The contestant receiving the most online votes for their video will
receive the grand prize of free Popeyes food for a year; a three-day trip for
two in New York, Miami, New Orleans, Chicago, Los Angeles, Las Vegas or Vail,
Colorado and Popeyes merchandise.  First and second-place winners will each
receive a Popeyes prize package.  Anyone who casts a vote online will
automatically be entered into a sweepstakes to win an iPod and free meals
every week for one year.  Two winners will be selected in the sweepstakes.
    The Popeyes "Are you bonafide?" contest begins Mar. 31, 2008 and ends May
23, 2008.  The contest is open to legal residents of the 50 United States and
the District of Columbia who are 18 years of age or older.  Contest is void in
Canada, Puerto Rico and where prohibited.  For Official Rules go to
www.bonafidechicken.com and follow the links to Contest.  Sponsor: AFC
Enterprises, Inc. d/b/a Popeyes(R) Chicken & Biscuits, 5555 Glenridge
Connector NE, Suite 300, Atlanta, Georgia.
    About Popeyes(R) Chicken & Biscuits
    Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans
segment of the foodservice industry and is the world's second largest quick-
service chicken concept.  As of December 30, 2007, Popeyes had 1,905
restaurants in the United States, Puerto Rico, Guam and 24 foreign countries.
For more information, visit the Popeyes Chicken & Biscuits Web site at
www.popeyes.com.
    Popeyes(R) Chicken & Biscuits:
    Jackie Tate
    404-459-4660
    jackie.tate@popeyes.com


SOURCE  Popeyes Chicken & Biscuits

Jackie Tate of Popeyes Chicken & Biscuits, +1-404-459-4660,
jackie.tate@popeyes.com
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