UIEvolution Technology Powers AT&T MEdia Mall 2.0

BELLEVUE, WA, Mar 31 (MARKET WIRE) --
UIEvolution(R) (UIE), a leader in rich client and server software that enables
innovative service and media providers to deliver dynamic multimedia
experiences to consumers on any network and any device, announced today that
its technology powers MEdia Mall 2.0, the first UIE-based application service
deployed by AT&T. The MEdia Mall 2.0 application, which will be available to
AT&T customers this spring, is a branded, uniquely AT&T mobile shopping
experience that includes ringtones, graphics, games, videos, themes and more.

The technology behind MEdia Mall 2.0 is the UIEvolution technology
platformwhich has a proven ability to scale and cover the largest number of
deviceswith a rich multimedia experience while supporting deeper handset-level
support like
LBS, camera and PIM functionality. The new application gives millions of AT&T
customers the ability to customize and personalize their individual experiences
on their mobile phone. The UIEvolution platform also delivers data intensive
interactive media across wireless networks, accommodating varying states of
connectivity and a wide range of device types, dynamically updating information
for an enhanced user experience with up-to-the minute content. AT&T is now able
to
deliver a faster, easier and one-of-a-kind experience to customers with an
application that features more than 90,000 product choices from more than 115
different content providers.

The client-server technology from UIEvolution streams audio previews
withinthe application seamlessly, allows better discovery and navigation with
dramatically fewer network calls and latency than existing WAP and other mobile
browser solutions, improving the overall user experience. In addition, the
UIEvolution services platform updates each customer's application with
promotions
and enhanced merchandising opportunities.

"We are excited to deliver an enhanced mobile shopping experience to our
customers, giving them one-click access to our well-stocked mobile mall," said
Mark Nagel, director of product marketing for AT&T's wireless unit. "With the
new MEdia Mall 2.0, our customers will discover they have more choices and
more flexibility to browse and purchase the mobile content they want --
directly from their phones."

"UIEvolution technology makes MEdia Mall 2.0 a living application," said
Chris
Ruff, President & CEO of UIEvolution. "Content can be constantly updated
providing
users with far more variety and a higher lever of quality than they have seen
before. Our technology ensures AT&T customers have the best uniquely branded
AT&T user experience."

"The UIEvolution technology that powers MEdia Mall 2.0 delivers a rich,
dynamic
application that provides AT&T subscribers with a faster, easier and friendlier
interface that streamlines access to their favorite content," said Travis
Beaven,
Vice President of Products, Network Operators at UIEvolution. "UIEvolution
leads
in providing technology that ensures the largest device reach and has enabled
AT&T to create a best-in-class application that delivers unique content for
their
customers."

The UIEvolution Dynamic Service Platform and MEdia Mall 2.0 will be
demonstrated at CTIA Las Vegas, April 1-3 in booth 6653.

About UIEvolution

UIEvolution is a global leader in cross-platform software solutions and
tools
enabling companies to streamline development, design and delivery of rich
consumer experiences on any device or network.

(R) 2007 UIEvolution, Inc. All Rights Reserved. UIEVOLUTION, and the
UIEvolution logo are trademarks or registered trademarks of UIEvolution, Inc. in
the
United States and/or other countries. Other trademarks are the property of
their respective owners.

Media Contact:
Valerie Harding
Ripple Effect Communications
Tel: 617-536-8887
Email: Email Contact

Copyright 2008, Market Wire, All rights reserved.

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