TDC Makes History as the First Telco Worldwide to Launch a Revolutionary, Unlimited...
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TDC Makes History as the First Telco Worldwide to Launch a Revolutionary, Unlimited Music Download Service at No Additional Cost to Their Customers Powered by 24-7 Entertainment LONDON & COPENHAGEN, Denmark--(Business Wire)-- Tomorrow at 12:01am, TDC, a leading telecommunications provider in Scandinavia, will launch TDC Play (known up until now under the code name UMAP - Unlimited Music On All Platforms), a ground breaking, unlimited music download service developed exclusively as added-value for their customers. This innovative service is accessible to all mobile, online and cable subscribers as part of their ordinary subscription and requires no additional fees. For the first time ever, a telco will cover all costs to the recording industry and there will be no increase in tariff to make this possible. "This unique download service, although the brainchild of TDC, was made possible with the cooperation of the music industry and the technical expertise and development of 24-7 Entertainment. 24-7 was able to tailor-make this service to fit the exact needs of our telco customers featuring, among other things, quick and easy downloads across all platforms (mobile, online and cable)." said Jens Alder, CEO of TDC A/S. TDC Play is a web and wap download service (not client-based) and as a result, is compatible with any PC internet browser and all music enabled handsets, thereby enabling significant penetration into the market since no additional application is needed. Approximately 1 million tracks ranging from new releases to back catalogue are available from a variety of majors and indies. All tracks are DRM protected in OMA1 for mobile and in Windows Media for PC. In addition to simply downloading tracks one at a time, consumers can download complete albums or playlists in one file, saving time and effortlessly increasing their digital libraries. Another way to quickly update one's mobile music catalogue in particular, is via the song pushlink sms feature which allows users to send download links of songs to their handset. "24-7 Entertainment is very proud to have collaborated in the development of TDC Play, a revolutionary service which we believe will increase acceptance of digital music to the mass market and will help make illegal peer-to-peer file sharing obsolete." said Frank Taubert, CEO 24-7 Entertainment. "This is a very exciting new venture as it offers all of the features necessary to build a vital music community where people can share their passion." About 24-7 Entertainment 24-7 Entertainment with offices in the UK, Germany, Spain and Denmark, is the leading B2B technology provider specializing in online and mobile distribution of digital entertainment. Via its comprehensive system, the company has fulfilled tens of millions of commercial and promotional downloads for major retailers, telcos, software and hardware manufacturers, record labels and media companies worldwide. With license agreements in place with over 12.000 labels including all major record companies, 24-7 Entertainment is a turnkey, one-stop-shop for the seamless, distribution of digital media. About TDC TDC is the leading provider of communications solutions in Denmark with a strong Nordic focus. In the Nordic region TDC has four business units: Business Nordic, Fixnet Nordic, Mobile Nordic and YouSee. TDC's activities outside the Nordic Region comprise amongst others Sunrise, a leading telecommunications provider in Switzerland, and HTCC, a leading telecommunications provider in Hungary. TDC was partly privatized in 1994 and fully privatized in 1998. Nordic Telephone Company ApS owns 87.9% of TDC, with the remainder of the shares held by individual and institutional 24-7 Entertainment Nicole Dean, +44 078 864 85941 Manager Publicity & Marketing firstname.lastname@example.org www.247entertainment.com Copyright Business Wire 2008
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