TDC Makes History as the First Telco Worldwide to Launch a Revolutionary, Unlimited...

Mon Mar 31, 2008 1:20pm EDT

* Reuters is not responsible for the content in this press release.

TDC Makes History as the First Telco Worldwide to Launch a Revolutionary, Unlimited Music Download Service at No Additional Cost to Their Customers Powered by 24-7 Entertainment

LONDON & COPENHAGEN, Denmark--(Business Wire)--
Tomorrow at 12:01am, TDC, a leading telecommunications provider in
Scandinavia, will launch TDC Play (known up until now under the code
name UMAP - Unlimited Music On All Platforms), a ground breaking,
unlimited music download service developed exclusively as added-value
for their customers. This innovative service is accessible to all
mobile, online and cable subscribers as part of their ordinary
subscription and requires no additional fees. For the first time ever,
a telco will cover all costs to the recording industry and there will
be no increase in tariff to make this possible.

   "This unique download service, although the brainchild of TDC, was
made possible with the cooperation of the music industry and the
technical expertise and development of 24-7 Entertainment. 24-7 was
able to tailor-make this service to fit the exact needs of our telco
customers featuring, among other things, quick and easy downloads
across all platforms (mobile, online and cable)." said Jens Alder, CEO
of TDC A/S.

   TDC Play is a web and wap download service (not client-based) and
as a result, is compatible with any PC internet browser and all music
enabled handsets, thereby enabling significant penetration into the
market since no additional application is needed.

   Approximately 1 million tracks ranging from new releases to back
catalogue are available from a variety of majors and indies. All
tracks are DRM protected in OMA1 for mobile and in Windows Media for
PC. In addition to simply downloading tracks one at a time, consumers
can download complete albums or playlists in one file, saving time and
effortlessly increasing their digital libraries. Another way to
quickly update one's mobile music catalogue in particular, is via the
song pushlink sms feature which allows users to send download links of
songs to their handset.

   "24-7 Entertainment is very proud to have collaborated in the
development of TDC Play, a revolutionary service which we believe will
increase acceptance of digital music to the mass market and will help
make illegal peer-to-peer file sharing obsolete." said Frank Taubert,
CEO 24-7 Entertainment. "This is a very exciting new venture as it
offers all of the features necessary to build a vital music community
where people can share their passion."

   About 24-7 Entertainment

   24-7 Entertainment with offices in the UK, Germany, Spain and
Denmark, is the leading B2B technology provider specializing in online
and mobile distribution of digital entertainment. Via its
comprehensive system, the company has fulfilled tens of millions of
commercial and promotional downloads for major retailers, telcos,
software and hardware manufacturers, record labels and media companies
worldwide. With license agreements in place with over 12.000 labels
including all major record companies, 24-7 Entertainment is a turnkey,
one-stop-shop for the seamless, distribution of digital media.

   About TDC

   TDC is the leading provider of communications solutions in Denmark
with a strong Nordic focus. In the Nordic region TDC has four business
units: Business Nordic, Fixnet Nordic, Mobile Nordic and YouSee. TDC's
activities outside the Nordic Region comprise amongst others Sunrise,
a leading telecommunications provider in Switzerland, and HTCC, a
leading telecommunications provider in Hungary. TDC was partly
privatized in 1994 and fully privatized in 1998. Nordic Telephone
Company ApS owns 87.9% of TDC, with the remainder of the shares held
by individual and institutional

24-7 Entertainment
Nicole Dean, +44 078 864 85941
Manager Publicity & Marketing

Copyright Business Wire 2008