JetBlue Airways Launches ''One Thing That's Green''

* Reuters is not responsible for the content in this press release.

Mon Mar 31, 2008 1:40pm EDT

*** Tree Planting Volunteer Event to Take Place April 19th with
   Bette Midler's New York Restoration Project and 106.7 Lite fm ***
NEW YORK--(Business Wire)--
JetBlue Airways is challenging New Yorker's to do "One Thing
That's Green" on Saturday, April 19th from 9am-4:30pm at Thomas
Jefferson Park in East Harlem to help build awareness of the
environment and make NYC a little greener.

   Five hundred volunteers are being sought to help with
beautification and to plant 250 trees as part of Mayor Michael
Bloomberg's New York City Department of Parks & Recreation and New
York Restoration Project's MillionTreesNYC campaign to plant one
million trees in the city in the next 10 years. To register to
volunteer go to www.onethingthatsgreen.com Along with 106.7 Lite fm,
the three organizations are teaming up to improve East Harlem's
environment by planting trees to help moderate climate, improve air
quality, harbor wildlife, and add to the beautification of the
neighborhood that will last a lifetime.

   "Each one of us, whether an individual or a corporation, can do at
least one thing that's green to help our environment," said Icema
Gibbs, Director of Community Relations for JetBlue Airways. "We are
taking action to help the environment by planting trees with the New
York Restoration Project and invite the community to join us in East
Harlem. This event will serve as a commitment by JetBlue and our
12,000 crewmembers to make environmental initiatives a priority in our
business and our homes."

   "New York Restoration Project is proud to join forces with JetBlue
in inviting New Yorkers to do 'one thing that's green' on April 19 and
help the City achieve its MillionTreesNYC goal," said Drew Becher,
NYRP Executive Director. "JetBlue is thinking globally as it
recognizes the important benefits trees bring our neighborhoods and
citizens, while planting locally by engaging the company's employees
and community volunteers in tree planting and the greening of East
Harlem."

   The day long festivities will kick off promptly at 9am with check
in at Thomas Jefferson Park located at 114th and Pleasant Avenue in
Manhattan rain or shine. WLTW's Christine Nagy will kick off the
action packed day filled with tree plantings, giveaways, surprises and
much more. Volunteers will be divided into teams and dispersed along
10 blocks on Pleasant Avenue planting 250 trees and flowers during the
day. Special guests will stop by to help encourage the volunteers and
the day will conclude with fun activities and special remarks by Power
105.1's Ed Lover.

   JetBlue has partnered with NYRP for a total of three volunteer
events supporting the MillionTreesNYC campaign. Within the next year,
two additional tree planting volunteer events will take place in other
communities of New York City.

   To sign up to be a volunteer log on to www.onethingthatsgreen.com

   JetBlue Airways

   New York-based JetBlue Airways has created a new airline category
based on value, service and style. Known for its award-winning service
and free TV as much as its low fares, JetBlue is now pleased to offer
customers Lots of Legroom and super-spacious Even More Legroom seats.
JetBlue introduced complimentary in-flight e-mail and instant
messaging services on aircraft "BetaBlue," a first among U.S. domestic
airlines. JetBlue is also America's first and only airline to offer
its own Customer Bill of Rights, with meaningful and specific
compensation for customers inconvenienced by service disruptions
within JetBlue's control. Visit www.jetblue.com/promise for details.
JetBlue serves 53 cities with 550 daily flights. New service to Los
Angeles International Airport begins in May. With JetBlue, all seats
are assigned, all travel is ticketless, all fares are one-way, and an
overnight stay is never required. For information or reservations call
1-800-JETBLUE (1-800-538-2583) or visit www.jetblue.com.

   New York Restoration Project

   Founded by Bette Midler, New York Restoration Project (NYRP) is a
non-profit organization dedicated to reclaiming and restoring
neglected and under-resourced parks, community gardens and open spaces
in economically disadvantaged neighborhoods throughout New York City's
five boroughs.

   Since its founding in 1995, NYRP has accomplished dramatic results
by investing in New York City's open spaces and diverse, underserved
communities. NYRP staff and core of volunteers have raised more than
$38 million and planted over 100,000 trees and shrubs to support the
restoration of New York City's parks and public spaces; removed more
than 875 tons of garbage and debris from project sites; saved 114
community gardens from commercial development; transformed an illegal
dumping ground into the five-acre Swindler Cove Park and Peter Jay
Sharp Boathouse; and continues to serve New York City's families and
at-risk youth through environmental education programs and events.

   In partnership with national and community-based organizations,
researchers, educators, policy-makers, government agencies,
corporations and individuals, New York Restoration Project and its
12,000 members work everyday to revitalize, support and advocate for
New York City's public parks, community gardens, green spaces and
urban forest. For more information on NYRP, visit www.nyrp.org

JetBlue Airways
Bryan Baldwin, 718-709-3056
bryan.baldwin@jetblue.com
or
New York Restoration Project
Emily Lawi, 212-253-0474
Emily@organicworksmarketing.com
or
106.7 Lite fm
Josefa Paganuzzi, 212-549-0939
josefapaganuzzi@clearchannel.com

Copyright Business Wire 2008
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.