WIBC-FM Launches Free Real-Time Video Traffic Service for Mobile Phones

Cell Cam Traffic to Ease Daily Commutes in Indianapolis

INDIANAPOLIS, March 31 /PRNewswire/ -- Indy's News Center WIBC radio
(93.1 FM) is launching Cell Cam Traffic, a free mobile traffic service for
Indianapolis-area commuters that will help local drivers spot and avoid
highway tie-ups with streaming live video right to their mobile phones.
"This new service demonstrates WIBC's commitment to new technology and our
interactive presence while adding value for our listeners," said Jon Quick,
director of operations for WIBC-FM, an Emmis Communications station. "For
years, commuters in the Indy area have relied on WIBC in cars for traffic
news; now they can plot their trips with real-time information, when they need
it, before they even get behind the wheel."
The new advertising-supported service targets the thousands of daily
commuters in the region. Commuters will now be able to view traffic congestion
on their mobile devices before leaving their home, office or school, to help
them plan the quickest and safest route.
The service relies on 56 traffic cameras operated by the Indiana
Department of Transportation (INDOT) and is part of the Intelligent
Transportation System. Cameras are mounted along roadways in the WIBC-FM
listening area.
3rd Dimension Inc., a New York-based mobile marketing and application
company, developed and operates the system. Once the application is downloaded
to their cell phones, drivers can choose to view live traffic images from any
of the cameras along their route and can even program shortcuts for quick
access to their favorite shots.
The WIBC Cell Cam Traffic application is compatible with data-enabled
phones on the Sprint, Verizon Wireless, AT&T and T-Mobile networks, and it
works with popular smart phones such as the BlackBerry, Palm Treo and the
Motorola Q.
To download the video application, commuters can go to the
http://wibc.com/traffic/ website and sign up for the free service by entering
their mobile phone number.
About Emmis Communications
Emmis is an Indianapolis-based diversified media firm with radio
broadcasting and magazine publishing operations. Emmis owns 21 FM and 2 AM
domestic radio stations serving the nation's largest markets of New York, Los
Angeles and Chicago, as well as St. Louis, Austin, Indianapolis and Terre
Haute, Ind. Emmis also owns a radio network, international radio stations,
regional and specialty magazines, an interactive business and ancillary
businesses in broadcast sales.
About 3rd Dimension Inc.
3rd Dimension (www.3rdDimensionTech.com) is a mobile marketing and
application company that creates innovative real-time video content and
distributes it to consumers through their mobile devices. Its mobile
applications are designed to attract targeted niche audiences making its
solutions attractive to advertisers and marketers.
About the Indiana Department of Transportation
The mission of the Indiana Department of Transportation (INDOT) is to
plan, build, maintain and operate a superior transportation system enhancing
safety, mobility and economic growth. Governor Mitch Daniels' Major Moves
highway program is realizing INDOT's mission by capitalizing on Indiana's
strategic location at the Crossroads of America by building a superior road
infrastructure. When complete in 2015, nearly $12 billion in critical highway
projects will have been built. This innovative plan will bring jobs to the
Hoosier State and leave a legacy for Indiana to be a global leader in
distribution and logistics.
All trade names are the property of their respective owners.
This release is available on the KCSA Strategic Communications site at
www.kcsa.com.
SOURCE WIBC-FM

Jon Quick or Rob Nichols of WIBC-FM and WIBC.com, +1-317-266-9700; or Noah
Milman, +1-212-896-1217, nmilman@kcsa.com, or Rob Manfredo, +1-212-896-1213,
rmanfredo@kcsa.com, both of KCSA Strategic Communications