BOOMj Inc. Announces Strategic Relationship with National Exercise and Sports Trainer...

BOOMj Inc. Announces Strategic Relationship with National Exercise and Sports Trainer Association (NESTA)

LAS VEGAS--(Business Wire)--
BOOMj Inc. (OTCBB: BOMJ, www.BOOMj.com), a leading Web-based niche
social network and e-commerce site serving more than 78 million Baby
Boomers and Generation Jonesers, has partnered with the National
Exercise and Sports Trainer Association (NESTA, www.nestapft.com), to
offer additional targeted fitness, health and lifestyle tips and
tactics to BOOMj.com members. In addition, BOOMj.com's social network
will feature NESTA profile along and more than 40,000 trainer members
as part of the MY BOOMj pages.

"Fitness including exercise, diet and stress management is the key
to wellness," said John Spencer Ellis, founder and CEO of NESTA. "For
BOOMj's demographic of Baby Boomers and adults over the age of 35 it
is undisputed that exercise is essential to both physical and mental
well being."

"Highlighting NESTA and creating its profile as part of BOOMj.com
will offer members easy access to personalized fitness and life
coaching choices," said Wendy Borow-Johnson, president of BOOMj, Inc.
"NESTA's credentialing program for trainers is unparalleled and allows
our members to get targeted information whether they are looking for
sports, exercise or life coaches."

Beginning today, NESTA will reach out to its member base of more
than 40,000 trainers to sign up on BOOMj as friends of NESTA and build
personal profiles highlighting their individual areas of expertise and
knowledge. BOOMj members will be able to search by type of trainer and
by location to find personal exercise and sports trainers that meet
their needs.

"BOOMj.com is a tremendous marketing tool allowing individual
trainers to find new clients, sell specific fitness and nutrition
products and services, and will also enable us to offer our unique
credentialing program to BOOMj members who may be starting or
expanding a career as a fitness trainer or wellness coach," continued
Ellis.

In addition, NESTA will provide regular fitness tips and news on
the BOOMj health and lifestyle pages. NESTA individual members will
have BOOMj member benefits and reward points as well as bonus rewards
because of their NESTA affiliation.

BOOMj offers Internet users over the age of 35 focused content and
breaking news in health, finance, politics, technology, entertainment
and lifestyle integrated with social networking tools and e-commerce
shopping. BOOMj membership is free and active members are provided
with reward points redeemable as cash in the www.Boomj.com store.
BOOMj's leadership team has experience in media, retailing and
e-commerce and is at the forefront of establishing the premier
destination for Baby Boomers and Generation Jones.

About BOOMj.com, Inc.

BOOMj.com, Inc.(TM) (OTCBB: BOMJ) is a leading Web-based niche
social network and e-commerce site serving more than 78 million Baby
Boomers and Generation Jonesers. BOOMj provides an integrated and
highly focused community which incorporates personalized social
networking, online shopping, travel deals, video programming, and
breaking headline news and focused content in: health, finance,
politics, lifestyle, and movies/entertainment for members. For more
information regarding the company, please visit http://www.boomj.com.

About NESTA

The National Exercise and Sports Trainers Association (NESTA) is a
professional association and certification body representing over
40,000 professionals in the health, wellness, and fitness industry.
Established in 1992, NESTA provides opportunities for individuals to
earn personal fitness trainer certifications which will validate their
understanding of critical concepts in the health, wellness, and
fitness industry.

Safe Harbor Statement:

This news release includes forward-looking statements intended to
qualify for the safe harbor from liability established by the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements generally can be identified by phrases that say Double-Take
or its management "believes," "expects," "anticipates," "foresees,"
"forecasts," "estimates" or other words or phrases of similar import.
Similarly, statements in this release that describe the Company's
business strategy, outlook, objectives, plans, intentions or goals
also are forward-looking statements. All forward-looking statements
are inherently speculative, and are subject to risks and uncertainties
that could cause actual results to differ materially from those
anticipated in forward-looking statements. These risks and
uncertainties include those set forth from time to time in our filings
with the Securities and Exchange Commission. We are under no
obligation, and do not undertake any duty, to update these
forward-looking statements at any time.

Media Inquiries:
Allison & Partners
Jordan Fischler, 646-428-0604
Jordan@allisonpr.com
or
Investor Inquiries:
BOOMj.com
Mark Noffke, 702-481-1990
mark@boomj.com

Copyright Business Wire 2008