Triple i (a MediMedia Company) Selects IBM Cognos Business Intelligence Solutions

~ Triple i to incorporate IBM Cognos 8 Business Intelligence
within Triple i solutions for the development of customized
pharmaceutical marketing strategies ~
CHATHAM, N.J.--(Business Wire)--
Triple i, a MediMedia company and innovative pharmaceutical
marketing provider, announced an OEM agreement with Cognos, an IBM
company and the world leader in business intelligence and performance
management.

Triple i will incorporate IBM Cognos 8 BI reporting and analysis
capabilities into its integrated approach to pharmaceutical promotion,
providing their clients a complete, consistent view of information and
a solid foundation for improved decision-making. IBM Cognos 8 BI
brings the power of reporting, analysis, scorecarding, dashboards, and
business event management to Triple i. Triple i's integrated
solutions, powered by Cognos, will enable marketers to effectively
communicate and impact their targeted audiences.

"The addition of Cognos will enable Triple i to offer customers a
customized integrated marketing strategy that best matches tactics and
resources with customer requirements and marketplace realities," said
Ted Jandl, Cognos vice president of global OEM partners. "We are
excited to have Triple i as one of our OEM partners and look forward
to working with them on new and innovative pharmaceutical marketing
solutions."

"The changing requirements faced by pharmaceutical companies have
resulted in an evolution of the industry's promotional model," said
Tom Langan, president of Triple i. "The implementation of Cognos will
enable Triple i to address their customers' need for innovative
marketing tactics and tools. By converting data into knowledge then
action, our marketing programs that we manage for our clients will be
enhanced and their impact magnified."

About MediMedia

Headquartered in Chatham, NJ, with over 1,600 employees in offices
throughout the U.S. MediMedia's products and services include
integrated and comprehensive health management programs, patient
education content, and applications purchased by healthcare
stakeholders: physicians, patients, employers, hospitals, health plans
and pharmaceutical companies. MediMedia's pharmaceutical marketing
group provides solutions for pharmaceutical companies along their
entire marketing continuum, targeting physicians and patients with
superior content and applications. MediMedia's experience in
delivering specialized information to targeted audiences has earned
MediMedia unparalleled trust and respect throughout the industry.

For more information, please visit www.medimedia.com or
www.tripleimedimedia.com.

MediMedia is a Vestar Capital Partners portfolio company.

Triple i, a MediMedia USA Company
Russ Sieger, 267-685-2396
rsieger@medimedia.com

Copyright Business Wire 2008