etools Announces New Brand Asset Management Products and Web Portal for Restaurant...

etools Announces New Brand Asset Management Products and Web Portal for Restaurant Industry

PHOENIX--(Business Wire)--
etools, LLC announced today at the Restaurant Leadership Show in
Phoenix that it will release software upgrades of its award-winning
products. The company also has launched its new portal
www.etoolsproducts.com that will serve as the Web entry point for tens
of thousands of restaurants. etools provides complete end-to-end brand
asset management solutions for large restaurant chains.

The new products, to be available August 2008, will simplify the
process of managing the creation, production and distribution of
menus, P.O.P. and local store marketing collateral.

Mark Lucas, etools' Senior Vice President of Sales, stated, "Our
new products have been created based on the knowledge we have gained
and successes we have achieved in managing the branded assets of
several leading restaurant chains through our Web-based application,
etools, over the past several years.

"Our new product releases will greatly enhance the ability for
restaurant operators and franchisees to have instant access to their
branded materials," Lucas added.

Kent Barkouras, etools' CEO, noted, "Our flagship product, eMenu,
is a tool that, for the first time in industry history, will give
restaurant management and support staff a simple, yet comprehensive
online solution to manage menu creation, production and distribution
of menu and menu related materials. As important, eMenu can reduce
costs by as much as 20 percent. In these tough times for the industry,
this economic relief will be received with open arms."

With the assistance of several senior managers of chain leaders
and leading industry consultants, etools' software and product
engineers have further enhanced the capabilities of its product line.
In addition to eMenu, the company offers five other online products
including National P.O.P., Local Store Marketing, Digital and Content
Management, Fulfillment and Distribution, and Supply Chain Management.

About etools, LLC

etools is a spin-off of a leading next generation printing
company, MyPrint Corporation. etools offers revolutionary and
innovative brand asset management software products and solutions to
large restaurant organizations. The company's software applications
enable large restaurant chains to simplify the process of managing
brand assets. Historically, operators of large restaurant
organizations have had difficulty managing menu, national P.O.P., and
local store marketing campaigns. With etools, franchisees and
corporate users can quickly access a visually driven online catalog of
corporate designed materials that can be customized, proofed and
ordered online. The products offer workflow and other approval
features and provide detailed reporting capabilities. The company's
current list of clients includes leaders in Quick Service, Fast
Casual, Casual and Family Dining. For more information on the company,
please go to www.etoolsproducts.com or call Mark Lucas at
800-573-5714.

HKA, Inc.
Hilary Kaye, 714-426-0444

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