ChiaMax Omega-3 Milled Whole Grain Delivers Protein+Fiber+Omega-3

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Mon Mar 31, 2008 3:08pm EDT

ORLANDO, Fla., March 31 /PRNewswire/ -- Valensa International announced
the introduction of ChiaMax Omega-3 Milled Whole Grain at this year's Natural
Products Expo West Conference. ChiaMax(TM) Omega-3 is a proprietary partially
defatted Salvia hispanica milled whole grain. This gluten-free, good tasting
ingredient can be used in a wide range of functional food applications where
low carb, high fiber, high protein and a healthy amount of Omega-3s are
desired. A typical assay shows that it contains 48g/100g of fiber and 30g/100g
of protein, along with 6g/100g ALA Omega-3. The Omega-3 fatty acids contained
in ChiaMax are self-stabilized as constituents of the overall product and can
be used even in baking applications where heat and process tolerance are
required.
    According to Dr. Rudi Moerck, President of Valensa, ChiaMax Omega-3
delivers functionality within a number of important trends in the nutrition
market today. "For years, high-protein, low-carbohydrate foods have been
favorites with health- and weight-conscious consumers. But even hotter today
are the trends toward increased dietary fiber and Omega-3s by consumers who
want to address energy management, heart health and glycemic health concerns.
With ChiaMax Omega-3, food producers can take advantage of these health and
eating trends with a single ingredient," he said.
    ChiaMax(TM) Omega-3: perfect for sports nutrition and more
    ChiaMax(TM) Omega-3 is a 100% natural product that is made via clean
supercritical CO2 partial defatting of milled chia seeds. It has the
regulatory status of a partially defatted whole-grain food. ChiaMax(TM) Omega-
3 has a pleasant, mild nutty flavor that will not adversely affect the final
flavor profile of a consumer product and is highly stable, offering excellent
shelf life and efficacy to the consumer.
    The high protein+fiber+Omega-3 combination of ChiaMax(TM) Omega-3 makes it
an ideal ingredient in nutrition bars and other sports nutrition formulations.
Its broad functionality enables it to fulfill multiple nutrient requirements.
It can replace whey proteins that have seen huge price increases due to an
ongoing global milk shortage; it can provide an alternative to separately-
added fiber; it can supplant gums and binders in formulations; and most
importantly, it can provide functional food products with an additional source
of high-quality, shelf-stable Omega-3, one of the hottest and most consumer-
recognized products in the marketplace today. Another key application is in
sports nutrition shakes, where ChiaMax(TM) Omega-3 can build viscosity,
replacing hydrocolloids like gum arabic, offering a "cleaner label."
    For further information, contact:
    Sid Hulse, Vice President, Marketing & Sales
    Voice: 352-357-2004 ext. 743
    Fax: 352-483-2095


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SOURCE  Valensa International

Sid Hulse, Vice President, Marketing & Sales of Valensa International,
+1-352-357-2004 ext. 743, Fax: +1-352-483-2095
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