DC Brands: Viva Las Vegas!

* Reuters is not responsible for the content in this press release.

Mon Mar 31, 2008 3:25pm EDT

  DENVER, CO, Mar 31 (MARKET WIRE) -- 
 A few weeks ago DC Brands International, Inc. (PINKSHEETS: DCBR) announced
that they had an aggressive trip planned for bringing their new line of
Functional Water Systems to the entertainment capital of the world -- Las Vegas,
Nevada.  At that time, the company's VP of Sales, Jim Randall, predicted it
would be a successful trip.  Today, the company is proud to announce that
this prediction may in fact prove to be the greatest understatements in the
company's history.

    Mr. Randall said, "Although it sounds a bit strange, if it is possible for
meetings to have gone too well, then that is exactly what happened. Aside from
the three retail chains we met with, which all want the products; we had a
total of four meetings with arguably the top 4 distributors in the city. 
Each and every one of them really wants the brand.  It is a great problem to
have, but the reaction to the uniqueness of our brand and its virtually
unlimited potential was clearly understood and openly expressed at each and
every
meeting.  Although perhaps a bit presumptive, the term 'Vitamin Water Killer'
was brought up in three of the meetings and not by me."

    Mr. Randall continues, "So we left Vegas with three new retail account
chains
that need us to name our distributor.  I just returned today and I am
reviewing the pros and cons of what each one of the distributors would bring to
the table.  They are all huge, but two are gigantic and 'could,' I want to
emphasis 'could,' potentially provide us with full national, even worldwide
distribution.  Although, thinking down the road, this is a major consideration
in the decision we have to make.  I would be the first to admit this is
'putting the cart in front of the horse.'  The consideration we have to weigh
into the
equation is the fact that the corporations that can offer that type of massive
distribution are behemoths and can sometimes tend to be difficult to work with.

    "We went to Vegas to take care of Vegas and I would tell you that
whicheverpartner we choose in the next 2 weeks will handle the distribution in a
first class fashion.  However, the scopes of the meetings were of such a
nature as to have quickly reached well outside of Las Vegas and begin
considering regional and then perhaps national, even eventually worldwide
distribution.  Mr. Pearce and I both agree that we have to resist the natural
tendency to get 'wide-eyed and giddy' over the reaction we received and the
potential ramifications for our company in the years ahead.  We want to make
sure that the partner we pick fits into our plans and that we would not end
up 'a little fish in their ocean' so to speak.   To say the least, we are
elated over the outcome of the meetings and our goals were certainly exceeded.
 We now have decisions to make that can and will change the course of the
company. These are not decisions we will make without certain contractual
commitments and assurances of focus towards our brand. However, I assure you
that everyone we met with is a household name and has the potential to take
this company to a leadership position in the exploding 'better for you
beverage' category.  When the choice is made and the ink is dry, we will
immediately release the pertinent information."

    About DC Brands International:

    DC Brands International, a publicly traded company under the ticker symbol
(PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands.
Established in 1998, DC Brands went public in 2005, and the company's first
product, Dickens Energy Cider, launched in 2002 after a lengthy process in
developing its distinctive flavor and packaging. Following the success of
Dickens
Energy Cider, the company chose to expand its product line with a beverage that
filled the substantial NASCAR niche. With more than 75 million loyal fans, the
NASCAR demographic presented an attractive opportunity to become one of the
few racecar-themed energy drinks in the marketplace. Following much due
diligence, research and testing, Turn Left Energy Drink recently came to
fruition.

    For more information on DC Brands International, visit their website at
www.TurnLeftEnergy.com and DickensEnergyCider.com.

    Note: Except for the historical information contained herein, this news
release contains forward-looking statements that involve substantial risks and
uncertainties. Among the factors that could cause actual results or
timelines to differ materially are risks associated with research and
clinical development, regulatory approvals, supply capabilities and reliance
on third-party manufacturers, product commercialization, competition,
litigation, and the
other risk factors listed from time to time in reports filed by DC Brands
International with the Securities and Exchange Commission, including but not
limited to risks described under the caption "Important Factors That May
Affect Our Business, Our Results of Operation and Our Stock Price." The
forward-looking statements contained in this news release represent
judgments of the management of DC Brands International as of the date of this
release. DC Brands International and its managers and agents undertake no
obligation to publicly update any forward-looking statements.

    

CONTACT:
Keith Howard
khoward@dc-brands.com

Copyright 2008, Market Wire, All rights reserved.

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