Lumonall Announces Strategic PR Plan

TORONTO, ONTARIO, Mar 31 (MARKET WIRE) --
Lumonall, Inc. (OTCBB: LUNL), a global purveyor of photoluminescent
(glow-in-the-dark) emergency signage and guidance systems, is pleased to
announce that it has retained strategic PR firm News North America. In
business for over 25 years, News North America provides 100% guaranteed
pick-up of media-requested, newsworthy content.

News North America was signed on as part of a larger marketing and
communications strategy, developed by aka Communication Associates, to
deliver a unique and effective public relations program. News North
America guarantees that through its print, broadcast and digital
services, Lumonall will reach millions of North American consumers
through the media, educating and creating awareness for its
photoluminescent safety products and services. News North America's
experience and relationships with the North American media ensures
unparalleled media coverage.

"Lumonall's greatest hurdle is awareness right now," states President and
COO Mike Hetherman. "We know we have the best product out there and have
already made some significant deals with developers to make sure their
projects have safe, effective emergency systems in place. We know that we
are a category leader in photoluminescent products. We need a
communications strategy that lets everyone else know that, that lets the
general public know that Lumonall photoluminescent products help save
lives. In turn they will know that they should expect and push for high
standards in building safety, whether it be in their home or office. I
think News North America can get us that awareness."

News North America clients span a large spectrum, and include
organizations such as: GM, Toyota, Ford, Honda, Honeywell, McDonald's,
Pfizer, the American Lighting Association, Cossette, Weber Shandwick,
Sony, Microsoft and many more.

"Our PR model was able to guarantee them audience reach in the millions
for their unique product's safety message," says Ruth Douglas, president
and CEO, News Canada and News North America. "Our mandate is to offer an
innovative communication strategy to clients aiming to get their brands
mentioned in the media. It was a pleasure to deliver Lumonall's
newsworthy message to consumers across the country."

About Lumonall, Inc.

The Company has distribution partners covering a majority of North
America. They include the Willis Group of Companies (www.4willis.com),
Designer Building Solutions (www.4dbs.com), Butler-Johnson Corporation
(www.butler-johnson.com), Hallmark Building Supplies (www.hllmark.com)
and Parksite, Inc. (www.parksite.com).

Lumonall, Inc. leverages nearly 20 years of innovation and development in
manufacturing, photoluminescent technology, and safety products. Using
the company's proprietary PLM formulation, Lumonall intends to
internationally market low cost, high performance photoluminescent Exit
Signs and Safety Way Guidance Systems.

This release includes projections of future results and "forward-looking
statements" as that term is defined in Sections 27A of the Securities Act
of 1933 as amended (the "Securities Act"), and Section 21E of the
Securities Exchange Act of 1934 as amended (the "Exchange Act"). All
statements that are included in this release, other than statements of
historical fact, are forward-looking statements. Although management
believes that the expectations reflected in these forward-looking
statements are reasonable, it can give no assurance that such
expectations will prove to have been correct. Important factors that
could cause actual results to differ materially from the expectations are
disclosed in this release, including, without limitation, in conjunction
with those forward-looking statements contained in this release.

Contacts:
Lumonall, Inc.
John G. Simmonds
Chairman & CEO
(905) 833-9845 ext. 223
(905) 833-9847 (FAX)
Email: jgs@lumonall.com

Lumonall, Inc.
Mike Hetherman
President & COO
(416) 702-8221
(905) 833-9847 (FAX)
Email: mh@lumonall.com
Website: www.lumonall.com

aka Communication Associates
Mike Connell
Communications Director
(416) 463-8913 ext. 230
Email: mconnell@akacom.com

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